The campaign conceptualized by Ogilvy India features stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama

exchange4media Staff Oct 27, 2020 2:14 PM

The film created by Ogilvy and Mather will be seen on TV and digital channels

exchange4media Staff Oct 13, 2020 2:02 PM

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them

Shikha Paliwal Mar 5, 2020 8:13 AM

The brand’s below-the-line campaign ‘Play For A Cause’ channelled 100 musical gigs, which were performed on a single day across 27 cities

exchange4media Staff Feb 26, 2020 11:22 AM

Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign

exchange4media Staff Sep 13, 2019 7:50 PM

Consumers can participate in the campaign and get a chance to win a paid trip to watch the World Cup live in England and Wales

exchange4media Staff May 30, 2019 3:56 PM

Seagram’s 100 Pipers Music CDs campaign revolves around the thought ‘Be Remembered for Good’; the brand endorses people who leave a legacy by going beyond material success

exchange4media Staff Dec 29, 2018 10:43 AM