anil kapoor ads?blur=25

Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM


Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way

exchange4media Staff Oct 26, 2019 4:00 PM


Bollywood actor Varun Dhawan for West & North markets, Telugu actor Mahesh Babu and Tamil actor Karthi for South markets

exchange4media Staff Sep 7, 2019 9:43 AM


In the Top 10 Advertisers list only forayed at third spot; there was no other e-commerce portal apart from them

exchange4media Staff Oct 17, 2018 7:54 AM


Mahindra Marazzo and are the other brands which entered the category at second and fifth spot

exchange4media Staff Oct 9, 2018 7:46 AM


In the same week, in BARC Top 10 advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser retained their leadership position

exchange4media Staff Sep 4, 2018 8:53 AM


Top 10 Brands saw the foray of multiple brands such as, Cleartrip, Wipe, Honda Livo and Roop Mantra Ayur Face Cream

exchange4media Staff Aug 24, 2018 8:53 AM


The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM


Apart from Santoor, Lodestar UM will now also handle Chandrika and Enchanteur range

exchange4media Staff Apr 16, 2018 8:54 AM

Building wraps & innovative billboards for WCCL’s Santoor?blur=25

The OOH campaign for Santoor is rolled out by DDB MudraMax in Mumbai, Pune and the whole of Karnataka for a period of one month

Priyanka Nair Oct 15, 2012 8:25 PM

Wipro CCL reorganises media duties between Lodestar UM & Maxus?blur=25

Prior to this, the biz was divided between ZO, DDB Mudra Max & Lodestar

Noor Fathima Warsia Aug 9, 2012 11:55 PM

Maxus bags Wipro Consumer Care & Lighting; Lodestar UM retains Santoor?blur=25

Prior to this, the business was divided between ZenithOptimedia, DDB Mudra Max and Lodestar UM. The account size is said to be in the region of Rs 150-180 cr

Noor Fathima Warsia Aug 8, 2012 7:04 PM

Santoor reveals new avatar to appeal to contemporary women?blur=25

To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women

Shree Lahiri Apr 19, 2012 9:09 AM

Santoor signs on Anil Kumble?blur=25

Santoor, the third largest soap brand in India has roped in legendary leg spinner Anil Kumble to star in their latest TV commercial. Kumble follows the likes of Saif Ali Khan and Madhavan who have successfully ensured Santoor strikes the right chord with its core audience of middle-class women.

exchange4media Staff Mar 1, 2011 6:55 AM