santoor
Tilt Brand Solutions, Santoor?blur=25

Tilt Brand Solutions will conceive and execute marketing, brand, communication, and content for Santoor across media and platforms

e4m Staff Apr 15, 2026 2:13 PM

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Guest Column: Advertising veteran Ambi Parameswaran decodes the evolution of Santoor’s brand campaigns  

Ambi Parameswaran Jan 6, 2026 1:50 PM

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Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

Chehneet Kaur and Soumya Gawri Jan 5, 2026 8:34 AM

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Santoor has been reported to have clocked around Rs 2,850 crore in revenue in 2025, overtaking Lifebuoy to become the largest soap brand in the country in terms of sales 

e4m Staff Jan 2, 2026 1:25 PM

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This year, Santoor stepped into this sacred tradition not just as a sponsor but as a contributor to devotion, becoming the Title Sponsor of Zee Talkies Cha Ashadhi Sohala 2025

NATIVE CONTENT Jul 9, 2025 6:58 PM

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Over three months, the campaign was integrated into the cultural and religious landscape of Prayagraj

e4m Staff Feb 3, 2025 4:23 PM

ankur garg rapport india?blur=25

Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more

Sonam Saini Nov 8, 2023 8:58 AM

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The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain

e4m Staff Oct 7, 2023 8:56 AM

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S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign

Tanzila Shaikh Nov 5, 2022 9:48 AM

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Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM