The campaign, conceptualized by Brave New World, puts the spotlight on the joys of gifting and celebrating festive traditions with loved ones

exchange4media Staff Oct 31, 2020 8:34 AM


Samantha will be seen in two new campaign films around fitness and beauty

exchange4media Staff Oct 30, 2020 11:31 AM


Samantha will play a pivotal role in engaging with new consumers and fans across South India

exchange4media Staff Sep 1, 2020 4:26 PM

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The TVC was directed by Rajiv Menon, with a crew of stalwarts - V Manikandan handling cinematography and Ratheesh Poduval on art

exchange4media Staff Jan 18, 2020 9:41 AM


Samantha Akkineni roped in to promote Kurkure Masala Munch; marketing to be focused on southern states

exchange4media Staff Mar 12, 2019 3:23 PM