Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand

Ashish Mishra Apr 24, 2026 2:18 PM

Guest Column: Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field

Yatnesh Pandey Apr 24, 2026 1:15 PM

Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning

Aniruddha Haldar Apr 24, 2026 1:02 PM

Guest Column: Amin Lakhani, President, Client Solutions, WPP Media South Asia, writes on how Sachin Tendulkar did not just play the game, but fundamentally shaped sports marketing in India

Amin Lakhani Apr 24, 2026 12:45 PM

Guest Column: Shveta Singh, independent marketing consultant, explores why Sachin’s brand has done something more unusual

Shveta Singh Apr 24, 2026 11:18 AM

Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, on how a boy from Dadar became India’s most enduring commercial force, and why Brand Sachin remains priceless at 53

Shantomoy Ray Apr 24, 2026 10:03 AM

On his birthday, we celebrate a man who did not just play cricket, he defined its grammar

Aryendra Khan Apr 24, 2026 8:23 AM

As the master blaster celebrates his birthday today, we look at his spectacular endorsement career

Soumya Gawri Apr 24, 2025 9:32 AM

On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by

e4m Desk Apr 24, 2024 5:07 PM