royal-challengers-bengaluru
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
GREW Solar’s partnership with the RCB Women’s team will feature the company’s branding on RCB players’ jersey and across broadcast, digital, and on-ground platforms throughout the tournament
e4m Staff Jan 12, 2026 12:29 PM
The Bengaluru-based production house is reportedly in advanced discussions to acquire a part-ownership stake in the IPL franchise
e4m Staff Nov 19, 2025 2:07 PM
The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team
Pooja Yadav Nov 7, 2025 9:32 AM
As per media reports, billionaire Adar Poonawalla has emerged as the frontrunner to acquire USL’s entire stake in the franchise
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting
Aditi Gupta May 30, 2025 8:24 AM
Furlenco will be Royal Challengers Bengaluru’s Official Furniture Partner
e4m Staff Mar 20, 2025 4:28 PM
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Duroflex will also be launching an exclusive RCB limited-edition mattress
e4m Staff Apr 1, 2024 12:07 PM
KPT will capitalize on RCB’s player imagery across print, digital, and outdoor
e4m Staff Mar 27, 2024 10:44 AM