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BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
Manoj Shroff and Khvafar Vakharia take charge of key divisions at Equinox Films
e4m Staff Jan 28, 2026 1:21 PM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 8, 2026 6:21 PM
This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights
Soumya Gawri Oct 18, 2025 9:41 AM
This collaboration with Tiger Shroff follows BGMI’s earlier partnerships with actors Ranveer Singh and Deepika Padukone
e4m Staff Oct 8, 2025 12:07 PM
Our weekly take on campaigns that stood out or failed to leave an impression
Soumya Gawri Sep 27, 2025 9:19 AM
The campaign is conceptualised in-house by the OnePlus marketing team and directed by OML
e4m Staff Sep 26, 2025 3:48 PM
The new leaders bring decades of expertise from global and Indian companies such as Samsonite, Myntra, Blissclub, Wipro, Porter and more
e4m Staff Sep 10, 2025 5:15 PM
With this partnership, Ugaoo will leverage the iconic actor to champion eco-conscious living
e4m Staff Aug 13, 2025 11:25 AM
Cyrus Shroff and Shweta Shroff appointed as Chief Client Officer & Chief Product Officer
e4m Staff May 15, 2025 1:47 PM
We look back at the ads that worked and those that didn't in this week's ad-venture!
Soumya Gawri May 3, 2025 8:53 AM
The brand’s campaign with Tiger Shroff talks of delivering “uncompromised taste experience in just 10 minutes”
e4m Staff Apr 29, 2025 12:14 PM
The campaign, anchored in the tagline 'Life Interrupted, Taste Uninterrupted', comes to life through two engaging films starring the actor
e4m Staff Apr 28, 2025 12:11 PM
The notices have been issued based on a complaint by Yogendra Singh Badiyal, a Jaipur-based advocate who questioned the brand on claims of having saffron in its product
e4m Staff Mar 10, 2025 11:18 AM
Jackie Shroff's penchant for internet virality and his strong personal brand of sustainability and simplicity have made him a perfect fit for brands targeting GenZ and millennial audiences.
Soumya Gawri Feb 10, 2025 1:30 PM
The ad showcases how Jibbitz can be used as a playful yet meaningful way to express love
The messaging for ‘Dilfluencers’ is rooted in #SachTohYehiHai, underscoring how ZEE’s characters have, since 1992
e4m Staff Nov 20, 2024 1:12 PM
The ad films have been produced by Fuel Content, with FCB India being the creative agency
Jackie Shroff stars in this light-hearted campaign ‘Sahi Jagah Judge Karo’ that encourages people to channel their judgemental tendencies to judge something good
e4m Staff Aug 16, 2024 3:44 PM
The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
e4m Staff Jul 10, 2024 1:16 PM
The actor has complained against infringement of his trademark on the slang 'Bhidu'
e4m Desk May 15, 2024 11:25 AM
The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through
In the brand’s two ad films, the protagonists wish for dream scenarios in their real lives
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
e4m Staff Mar 14, 2024 6:35 PM
'Aarize Group believes Tiger Shroff's charisma and authenticity will strike a chord with the audience,' said the brand
e4m Staff Jan 17, 2024 3:01 PM
Tiger Shroff to promote Kapiva Ayurveda’s shilajit-led ayurvedic solutions for men
e4m Staff Dec 15, 2023 4:48 PM
This collaboration marks a strategic move for Roff to expand its reach to a diverse set of audience, the company said
e4m Staff Dec 11, 2023 3:45 PM
The campaign conceptualised by Wondrlab India also stars Prabhu Deva and Kapil Sharma
The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' has been unveiled with the star trio
e4m Staff Nov 22, 2023 1:40 PM
The campaign encourages Indians to embrace the smart lock screen
exchange4media Staff Aug 31, 2023 6:59 PM
'Tiger’s strong affinity towards anime and his love for fitness and action make him the perfect choice', said the company
exchange4media Staff Jul 14, 2023 3:35 PM
The campaign is based on the insight of discovering value across an array of categories bringing unparalleled joy and excitement to customers
exchange4media Staff Jun 22, 2023 3:32 PM
Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners to brands
Roshni Shroff Feb 3, 2023 9:12 AM
The campaign builds on the brand's core philosophy of a 'sound mind in a sound body'
exchange4media Staff Oct 1, 2022 8:19 AM
The #NikalLo campaign starring the Bollywood veterans intends to encourage the audience to travel again
exchange4media Staff Oct 1, 2022 8:13 AM
The campaign focuses on the importance of striking a balance between work and life as conversations around hustle culture and quiet quitting rage
exchange4media Staff Sep 18, 2022 10:00 AM