Ugaoo onboards Jackie Shroff as brand ambassador

Gardening company Ugaoo has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration with the well-known actor marks a pivotal moment for Ugaoo as it evolves from a green brand adored by urban audiences to a cultural mainstay across India’s Tier 2 and 3 cities.

Having spent a decade cultivating a greener India, Ugaoo has played a key role in shaping how urban Indians perceive and interact with nature in their everyday lives. The brand has steadily built emotional equity through a strong content-first strategy, using storytelling, community-driven campaigns, and relatable plant care content to make gardening less intimidating and more joyful for everybody. Ugaoo’s digital presence has fostered a loyal, plant-loving community that sees houseplants not just as décor but as meaningful companions, symbols of personal growth, and tools for emotional expression.

As Ugaoo enters its next phase of growth reaching deeper into the heartland, it needed more than a campaign; it needed a cultural bridge. Jackie Shroff, the beloved Bollywood actor and original green crusader, fits this role seamlessly. Known for his earthy authenticity, irreverent charm, and lifelong love for plants, Jackie has always walked the talk. From arriving at events with a spider plant slung around his neck, spreading the green message far and wide, to nurturing his own organic farm, his connection to nature is both personal and deeply profound.

Moreover, Jackie’s legacy as a pop culture icon with a devoted fan base that cuts across age groups makes him the perfect ambassador for Ugaoo, a brand that resonates equally with Gen Z, millennials, and older generations. His persona is timeless, his appeal is cross-generational, and his relevance in India’s cultural imagination makes this collaboration a natural fit.

“Jackie Shroff is not just a face, he’s a feeling. For years, we’ve worked to make plants a part of India’s emotional and cultural fabric. And Jackie embodies everything we believe in: he's playful, rooted, and passionately green. There is nobody we would have worked with in this capacity — it was Jackie or no one. As we prepare to expand across Bharat, his presence brings instant relatability, timeless credibility, and a refreshing sense of fun to our story,” said Siddhant Bhalinge, Founder & CEO of Ugaoo.

Jackie’s association with Ugaoo launches with a high-impact campaign film conceptualised by Thought Over Design and produced by Cathect Studios. Set in a cozy living room, the film opens on a dramatic note with a distraught plant parent grieving over her wilted Alocasia. Jackie consoles her in his signature style, ordering a fresh one from Ugaoo, with the promise of a longer and healthier plant for life. The film ends with the unforgettable line, “Ugaoo, Bhidu, Ugaoo,” blending emotion, humour, and plant care into a perfectly potted story.