Hit or Miss: The week in ads

A rare week of only hits where every spot hit the spot

by Soumya Gawri
Published: Feb 8, 2025 9:08 AM | 4 min read

Love is in the air, but this week, it’s the ads that truly stole our hearts—no heartbreaks here! Every brand came in swinging, crafting banger campaigns that nailed their niche, spoke to their audience, and left a lasting impact.

From playful humor to powerful storytelling, these ads weren’t just about selling; they were about making statements, sparking emotions, and owning their space in style. No room for misses this time—only hits that set the standard for the weeks to come. Let’s dive into the best of the best!

Aditi and Siddharth for L’Oréal Paris

Aditi Rao Hydari recently shared a reel on Instagram featuring herself and her partner, Siddharth, in a light-hearted exchange about hair concerns. In the video, Siddharth mentions his oily scalp, prompting Aditi to recommend L’Oréal Paris Hyaluron Pure Shampoo as a solution. The ad timed perfectly with Valentines right in the corner. The spot is wholesome and it's a hit in our books.

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Bhidu With Chidu for Amazon MX Player

Duolingo collaborated with Amazon MX Player to create a brand film featuring Jackie Shroff. In the film, Shroff, unfamiliar with a restaurant's language, seeks help from Duolingo's mascot, Duo, who encourages him to learn the language. This partnership promotes language learning and highlights international content on Amazon MX Player. It's a hit for us.

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Uber One With BhuVAN

Uber India's latest campaign features Bhuvan Bam reprising his "Angry Masterji" character to promote the Uber One membership program. The ad has garnered over 11 million views and 1 million likes within four days of its release. It's a viral hit.

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Thums Up with Allu Arjun

Allu Arjun’s Thums Up ad embodies high-octane energy with the tagline 'Thunder Hai Main'. Showcasing his signature action-packed style, the campaign aligns with his dynamic persona, featuring special-edition cans and teasing a possible collaboration with Shah Rukh Khan. It a bold pan-India move and a big hit.

Sachin and Glenn for Dr. Agarwal Eye Hospital

Dr. Agarwal's Eye Hospital’s ad reunites Sachin Tendulkar and Glenn McGrath in a humorous airplane scene. A seating mix-up leads to Tendulkar quipping, “You should get your eyes tested,” cleverly reinforcing the importance of regular eye check-ups with nostalgic cricketing charm. The ad is a banger.

Bata Make Your Way

Bata’s 'Make Your Way' ad for its Celebration Collection showcases stylish, festive footwear, empowering individuals to step forward with confidence and elegance during special occasions. The ad is fun and vibrant and put you in shaadi feels instantly. It's a hit!

Fanta Mangta with Kartik Aaryan

Fanta’s 'Mangta?' ad featuring Kartik Aaryan is a fun, quirky ride, capturing his playful charm as he tempts everyone with the irresistible urge to grab a refreshing bottle of Fanta. It works well with Gen Z and it definitely a hit.

Prestige's 'Goodluck Saying Goodbye'

Prestige Home’s 'Goodluck Saying Goodbye' ad tugs at emotions, highlighting how their high-quality cookware becomes a cherished part of family moments, making it hard to part with even old utensils. It's a wholesome hit.

Max Fashion's IYKYDK

Alaya F’s 'If You Know, You Know' (#IYKYDK) ad with Max Fashion blends trendy styles with effortless charm, showcasing budget-friendly, fashion-forward looks for Gen Z with a playful, relatable vibe. It's a hit!