retail-marketing
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India
e4m Staff Nov 15, 2025 5:12 PM
Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy
Vidhu Sagar Mar 29, 2023 10:19 AM
Industry experts suggest greater use of social media, content platforms and technology this year
Nilanjana Basu Jan 24, 2023 9:07 AM
Tupperware Associate Director - Brand Marketing Vivek Chaturvedi discusses how digital has taken center stage in the brand’s journey along with their plans to extend the on-ground retail network
Mansi Sharma Jun 10, 2021 8:47 AM

