The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail

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With consumers not just watching content but buying from inside it, platforms are now designing surfaces so that the impulse has no room to escape

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Sandeep Kohli is the CEO of Novel Jewels, the jewellery business of Aditya Birla Group

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Industry players say there is great potential in utilising smart keyboards for marketing provided it stays non-intrusive and doesn’t invade privacy

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Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

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