redseer
Despite exponential growth, content fatigue and supply-side constraints threaten sustainability, says a Redseer report
Kanchan Srivastava Dec 16, 2025 8:53 AM
Driven by AI-led innovation, regional adoption and new monetisation models, India’s $9.3 billion digital entertainment market is evolving into a global growth story
e4m Staff Oct 30, 2025 2:00 PM
Beauty Trend Report 2024 was presented at Nykaa Best In Beauty Summit 2024
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
e4m Staff Mar 1, 2024 11:31 AM
Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
Kanchan Srivastava Mar 6, 2023 11:01 AM
The industry is using digital media and the power of regional language content to spur the growth further
Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM
The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms
exchange4media Staff Oct 21, 2021 4:34 PM
The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses
exchange4media Staff Sep 24, 2021 12:49 PM
The significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025
exchange4media Staff Jul 29, 2021 3:27 PM
According to the latest report by the platform titled ‘Short-form video- The Rise of Made in India digital content’, Indian short-form apps have onboarded around 30-35% new users over the past year
exchange4media Staff Apr 22, 2021 11:36 AM
Subscription revenue saw a 42% surge at $68 million compared to $49 million
exchange4media Staff Mar 30, 2021 12:17 PM
Subscription revenue saw a 42% surge at $68 million compared to $49 million
exchange4media Staff Mar 30, 2021 11:22 AM
The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively
exchange4media Staff Feb 10, 2021 2:12 PM