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The industry is using digital media and the power of regional language content to spur the growth further

Simran Sabherwal & Mansi Sharma 1 day ago

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The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms

exchange4media Staff Oct 21, 2021 4:34 PM

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The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

exchange4media Staff Sep 24, 2021 12:49 PM

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The significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025

exchange4media Staff Jul 29, 2021 3:27 PM

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According to the latest report by the platform titled ‘Short-form video- The Rise of Made in India digital content’, Indian short-form apps have onboarded around 30-35% new users over the past year

exchange4media Staff Apr 22, 2021 11:36 AM

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Subscription revenue saw a 42% surge at $68 million compared to $49 million

exchange4media Staff Mar 30, 2021 12:17 PM

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Subscription revenue saw a 42% surge at $68 million compared to $49 million

exchange4media Staff Mar 30, 2021 11:22 AM

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The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively

exchange4media Staff Feb 10, 2021 2:12 PM

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Indian soap operas and sports programmes among the least watched genres with its consumption on Amazon Prime being slightly higher than on Netflix, says Redseer Consulting report

exchange4media Staff Jul 18, 2019 6:38 PM

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!?blur=25

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Sarmistha Neogy Dec 5, 2016 8:51 AM

Demonetisation Blues for the Retail sector,brands offer incentives to fight drop in sales?blur=25

Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market

Sarmistha Neogy Nov 23, 2016 9:55 AM