rajneesh-bahl
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
In his last assignment, Bahl was the National Head at Laqshya Media Group
exchange4media Staff Jun 23, 2021 8:31 AM
Prior to this, Rajneesh served as Senior Vice President with MudraMax OOH, a division of DDB Mudra. In the new role, he will be leading the national business growth for Laqshya Solutions
exchange4media Staff Dec 9, 2019 5:38 PM
Moderated by Rajneesh Bahl, the panel comprised Aditya Tandon, Anil Hirani, Ashish Bajaj, Sanil Jain, and Sonia Serrao, who explained why outdoor advertising is crucial for brands
exchange4media Staff Mar 9, 2019 10:46 AM
The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.
Abhinn Shreshtha Aug 18, 2017 7:36 AM
Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector
Abhinn Shreshtha May 29, 2017 7:37 AM
Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead
Saif Ahmad Khan Mar 27, 2017 8:35 AM
Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.
exchange4media Staff Feb 7, 2017 8:29 AM
The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive
Abhinn Shreshtha Nov 28, 2016 8:08 AM
The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes
Abhinn Shreshtha Mar 12, 2015 8:43 AM
While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed
Abhinn Shreshtha Mar 4, 2015 8:33 AM
Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent
Abhinn Shreshtha Jan 30, 2015 8:33 AM
IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts
Abhinna Shreshtha Apr 7, 2014 7:59 AM
The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries
Abhinna Shreshtha Mar 20, 2014 9:40 AM
Bahl will be responsible for driving the marketing initiatives, strategy planning & establishing short- and long-term objectives for the company, among other things
exchange4media Staff Jun 7, 2013 7:45 PM
The outdoor campaign is designed to promote Panasonic’s Hot and Cold AC range. Percept Out Of Home has used traditional and large media formats
exchange4media Staff Jan 14, 2013 6:38 PM
The two-month long outdoor campaign has been executed by Percept OOH and seeks to project Safari Storme as the real SUV
exchange4media Staff Nov 9, 2012 7:43 PM
Percept Out of Home to build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign
exchange4media Staff Mar 16, 2012 8:19 AM
Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS
exchange4media Staff Feb 28, 2012 7:53 AM
The objective of the outdoor campaign is to establish Muthoot FinCorp as a national player in the gold loan market.
exchange4media Staff Dec 8, 2011 7:39 AM
