Moderated by Rajneesh Bahl, the panel comprised Aditya Tandon, Anil Hirani, Ashish Bajaj, Sanil Jain, and Sonia Serrao, who explained why outdoor advertising is crucial for brands

exchange4media Staff Mar 9, 2019 10:46 AM

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Abhinn Shreshtha Aug 18, 2017 7:36 AM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff Feb 7, 2017 8:29 AM

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Abhinn Shreshtha Mar 12, 2015 8:43 AM

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha Mar 20, 2014 9:40 AM

Bahl will be responsible for driving the marketing initiatives, strategy planning & establishing short- and long-term objectives for the company, among other things

exchange4media Staff Jun 7, 2013 7:45 PM

The outdoor campaign is designed to promote Panasonic’s Hot and Cold AC range. Percept Out Of Home has used traditional and large media formats

exchange4media Staff Jan 14, 2013 6:38 PM

The two-month long outdoor campaign has been executed by Percept OOH and seeks to project Safari Storme as the real SUV

exchange4media Staff Nov 9, 2012 7:43 PM

Percept Out of Home to build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign

exchange4media Staff Mar 16, 2012 8:19 AM

Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS

exchange4media Staff Feb 28, 2012 7:53 AM

The objective of the outdoor campaign is to establish Muthoot FinCorp as a national player in the gold loan market.

exchange4media Staff Dec 8, 2011 7:39 AM

Percept Out Of Home recently planned and executed an outdoor campaign for Pashmina WaterFront, a premium residential project by Pashmina Developers with the strategic use of area profiling and media selection.

exchange4media Staff Nov 10, 2011 8:38 AM

Percept Out Of Home has planned and executed an outdoor campaign for the newly-launched The Skyville residential project by ERA landmarks. Height is the central idea behind this campaign.

exchange4media Staff Sep 8, 2011 10:29 AM

Rasiq Sultan has been appointed as Branch Head - Karnataka and Tamil Nadu, Percept Out Of Home, Bangalore.

exchange4media Staff Jul 12, 2011 8:33 AM