DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

Prior to this, Ghosh was Head of XR Studio at Hotstar

exchange4media Staff Nov 6, 2019 1:43 PM

Conceptualised by DDB Mudra, the TVC is a cluster of sequences where a mother bonds with her baby by using a range of Johnson’s products

exchange4media Staff Aug 26, 2019 4:16 PM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

The TVC, which first aired July 20, marks the launch of an elaborate marketing blitzkrieg across multiple touch points

exchange4media Staff Jul 23, 2019 1:07 PM

At Cannes Lions, Wendy Clark, CEO, DDB Worldwide, spoke to exchange4media on how the team in India was becoming an important part of the network, the DDB logo change & more

Neeta Nair Jun 18, 2019 8:28 AM

The campaign has been conceptualised and created by the DDB Mudra Group

exchange4media Staff Apr 16, 2019 2:07 PM

Both transitions are effective from July 01, 2017, and Mathew and Jacob will be closely working with Sonal Dabral, Chairman and Chief Creative Officer, until end of September 2017, after which he will pass the baton

exchange4media Staff Jun 30, 2017 7:45 AM

To create awareness about the product and to introduce the consumers to this healthier solution to cleaner air, DDB Mudra West crafted a sound driven ad film

exchange4media Staff May 14, 2016 8:07 AM

The commercial condom market has not only grown in size, but has also witnessed sea change in its communication which has become bolder with time

Sarmistha Neogy Feb 8, 2016 8:02 AM

The campaign has been created around everyone's dream to own their home ('Har kisi ka hota hai ek manzil of sapna') to reach out to the aspiring young home owners and talk about the easy and accessible home loan offerings of the bank

exchange4media Staff Dec 26, 2015 9:25 AM

A veteran of 17 years in the advertising industry, Kunj joins DDB Mudra West from Ogilvy and Mather where she was a Senior Creative Director for almost three years, Kunj also had stints at stints at McCann Erickson and Grey Advertising

exchange4media Staff Dec 1, 2015 4:41 PM

Moonje takes on the new role following his stint at Ogilvy & Mather where he was a Creative Director

exchange4media Staff Sep 29, 2015 1:33 PM

Ogilvy & Mather tickles the funny bone in Greenply’s latest commercial. DDB Mudra goes the emotional way to launch Century Ply’s new sub-brand Sainik

Sarmistha Neogy Aug 5, 2015 9:05 AM

The German carmaker has also announced the launch of four more cars this year in the Indian Market

Ankur Singh & Ritushree Patra Jun 30, 2015 7:51 AM

The commercials emphasize the performance of the car's powerful engine with the tagline 'Power when you need it'

exchange4media Staff Nov 28, 2014 9:15 AM

This edition will award 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year

exchange4media Staff Oct 31, 2014 11:45 AM

With over 15 years of experience, Darji joins DDB Mudra Group, from BBH India

exchange4media Staff Oct 29, 2014 3:51 PM

Variyava joins DDB Mudra West from L&K Saatchi & Saatchi, where he worked as Executive Creative Director. At DDB Mudra, he will be based out of the agency’s office in Mumbai

exchange4media Staff Aug 26, 2014 8:21 AM

Taglined 'Enjoy the Engineering,' the campaign was conceptualised to bring alive that unique strength of Volkswagen: the engineering, in a tone and manner that is uniquely Volkswagen

exchange4media Staff Jun 26, 2014 7:55 AM