q-comm
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
Industry execs say that intermittent supply disruptions, coupled with higher cylinder prices, are nudging consumers toward convenient, ready-to-eat and ready-to-prepare options
Sunidhi Vijay Apr 3, 2026 9:48 AM
Shyamala Ramanan, Business Head, Mia by Tanishq, says the brand is seeing rising demand for everyday jewellery, particularly among younger consumers who view jewellery as extension of personal style
Sunidhi Vijay Mar 10, 2026 9:46 AM
Blinkit has also already changed its marketing slogan from India's 10-min delivery app to India's last-min delivery app
e4m Staff Jan 13, 2026 3:54 PM
Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue
Aryendra Khan and Soumya Gawri Oct 7, 2025 8:22 AM
This sonic trigger aims to re-establish Complan’s presence in the fast, functional landscape of Q-commerce
e4m Staff Sep 10, 2025 7:09 PM
The session featured Bharat Sethi (Founder, Rage Coffee), Aman Jain (CEO, Doodhvale Farms), Ankur Bhatia (Founder, Jimmy’s Brand) and Sahil Dharia (Founder & CEO, Soothe Healthcare)
e4m Staff Sep 4, 2025 11:45 AM
According to Samir Kumar, Amazon India Head, while Tez is being launched in key urban centres the fast delivery service will be expanded to other parts of the country
Shalinee Mishra Dec 11, 2024 9:36 AM
Industry players say the trend signifies a shift in the modern-day needs of consumers, and desire for high-quality items that fit seamlessly into busy lifestyles
Chehneet Kaur Oct 7, 2024 9:24 AM
While Blinkit has a collaboration with the Apple retail seller, other players like Big Basket are also joining the fray
e4m Staff Sep 20, 2024 10:49 AM
The company has since apologised and pulled down the 20-second spot
exchange4media Staff Aug 18, 2021 11:27 AM
Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction
Nafisa Shaheen Jun 30, 2021 1:17 PM
Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers
Mansi Sharma Jun 3, 2021 8:29 AM
The concept of the show is in sync with EORtv's Mission to be inclusive and create acceptance for all communities in society
exchange4media Staff Dec 24, 2020 1:24 PM



