Agarwal, CMO, ZEEL informs how there is a data overload and how to use the data to give a better consumer experience to the viewers

exchange4media Staff 08-March-2019

Chandramouli Venkatesan, Sanjeev Nikore, Prathyusha Agarwal, Sai Nagesh, Mudit Shekhawat, Sanjeev Shukla and Kanika Kalra among esteemed speakers

exchange4media Staff 06-March-2019

The ad brings alive how ZEE Family pack with its 23 channels offers genres that fulfill the diverse entertainment needs of every family member

exchange4media Staff 08-February-2019

The Zee Family Pack offers 24 channels at only Rs 45 per month

exchange4media Staff 09-January-2019

Broadcaster offers family packs in 11 regional languages, launches communication initiative ‘Channels Ka Chunaav 2019’

exchange4media Staff 20-December-2018

Eyeing Rs 650-700 crore Kerala market, Zee is all set to launch new GEC, Zee Keralam. This will be the network’s fifth channel in the region.

exchange4media Staff 16-October-2018

Channel’s new philosophy ‘Notun Chhondey Likhbo Jibon’ calls out women to break the shackles of prejudice

exchange4media Staff 08-October-2018

Twitter-Zee TV Case study: Zee TV had unveiled its brand new image, #AajLikhengeKal on Twitter

exchange4media Staff 24-September-2018

The ‘Hai Khaas Har Andaaz’ campaign has been created by Lowe Lintas

exchange4media Staff 20-September-2018

Aparna Bhosle, Business Cluster Head – Premium Channels and Prathyusha Agarwal, CMO, ZEEL, hinted that the focus will now be on two movie channels i.e &Prive HD and &flix.

exchange4media Staff 31-May-2018

The SD and HD channel, &flix, will go live across all major DTH and digital cable platforms on June 3 at 1 pm with the premiere of Spider-Man: Homecoming.

exchange4media Staff 31-May-2018

As the world gets ready to celebrate Mother’s Day on Sunday, we caught up with women business leaders to understand what motherhood and maternal bond mean to them.

Naziya Alvi Rahman 11-May-2018

Prathyusha Agarwal appointed as Chief Marketing Officer for Zee Entertainment Enterprises Ltd (ZEEL). She was earlier Head of Marketing at Tata UniStore.

exchange4media Staff 22-February-2017

The account was won post a multi-agency pitch and will be handled from the Mumbai office of Maxus. The mandate involves management of all media across Television, Print, Radio, Cinema etc

exchange4media Staff 11-June-2016

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns

exchange4media Staff 07-June-2016

The digital campaign centered on a camel as its unlikely protagonist, stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L i.e. Certified Authentic Merchandise Everybody Loves

exchange4media Staff 04-June-2016