Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance

Mansi Sharma Apr 10, 2021 8:12 AM

Black Lives Matter?blur=25

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM


At KV Sridhar’s book launch event, Alyque Padamsee finally reveals the story behind Sridhar’s nickname, Pops

exchange4media Staff Aug 24, 2017 7:46 AM

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans?blur=25

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Sarmistha Neogy Jan 11, 2017 8:13 AM

The genius that is KV Sridhar: 10 things you would want to know about Pops?blur=25

Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years

Sarmistha Neogy Oct 19, 2016 8:13 AM

Agencies go social to tap fresh talent?blur=25

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy May 13, 2016 8:33 AM

Ariel's ‘Share the Load’ campaign is about equal ownership of chores?blur=25

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy Feb 29, 2016 8:42 AM

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'?blur=25

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord??blur=25

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM

Curry-Nation's Ice Bucket Challenge?blur=25

After Curry-Nation's Co-founder Priti Nair initiated the ALS Ice Bucket Challenge for the advertising fraternity and nominated K V Sridhar, Chief Creative Officer, SapientNitro, he has happily agreed to take part

exchange4media Staff Aug 25, 2014 10:05 AM

Guest Column: Goafest - the journey from Mumbai to Goa: Arvind Sharma?blur=25

On the eve of Goafest 2014, Arvind Sharma traces the journey of Goa and shares the story of how India's biggest advertising festival has achieved the stature that it does today

Arvind Sharma May 28, 2014 8:01 AM

I have never done anything that has been expected of me: KV Sridhar?blur=25

Pops, who formally takes on his new role of CCO, India at SapientNitro from July 1, talks to exchange4media exclusively on why he chose the digital agency, the road ahead, & moving from 'I do all' to ‘collaborate & co-create'

Priyanka Mehra May 9, 2014 10:05 AM

KV Sridhar to join SapientNitro on July 1?blur=25

On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation

Priyanka Mehra May 8, 2014 10:16 AM

KV Sridhar to join SapientNitro on July 1?blur=25

On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation

Priyanka Mehra May 8, 2014 9:27 AM

Winners of 11th Mirchi KAAN Awards declared?blur=25

Scarecrow Communications was named 'Agency of the Year', JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze awards

exchange4media Staff Apr 21, 2014 3:20 PM

Why Pops' leaving Leo Burnett is the talk of the town??blur=25

After a tenure of 23 years, KV Sridhar, Chief Creative Officer, Leo Burnett India and Sub-Continent is slated to exit the agency, according to highly placed sources

Priyanka Mehra Mar 24, 2014 7:13 AM

Fall in love every day: KV Sridhar?blur=25

A successful marriage requires falling in love many times, always with the same person. Unless agencies woo clients & brands' consumers, relationships do not last, says CCO, Leo Burnett India & Sub Continent

KV Sridhar Aug 6, 2013 8:00 AM

Video: All media will be digital - KV Sridhar?blur=25

Soon all media will emerge into one – be it television, print or radio. There will only be digital, says the CCO, India Sub-continent of Leo Burnett

Saloni Surti Jun 28, 2013 8:15 AM

Have you read IMPACT’s 8th anniversary issue yet??blur=25

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM

Ad Review: Honda – More a ‘Hero’ ad than a ‘Honda’ one?blur=25

Honda has launched its first India focused corporate campaign post its split with Hero. Industry experts feel the campaign lacks impact

Deepika Bhardwaj Jun 13, 2012 8:27 PM