pokkt
reward-advertising

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

POKKT

Prior to this, Kumar has worked with organisations like Amazon, InMobi, Microsoft and Yahoo

exchange4media Staff Aug 7, 2019 12:29 PM

POKKT and Madchatter

Launched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app developers in India, MENA, SE Asia, and Japan

exchange4media Staff Jun 6, 2019 4:22 PM

Pokkt Nazara

Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months

exchange4media Staff Apr 17, 2019 3:20 PM

Pokkt adways

The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions

exchange4media Staff Mar 28, 2019 4:14 PM

This will facilitate seamless ad viewability and verification measurement across multiple vendors

exchange4media Staff Aug 23, 2018 1:50 PM

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency

Ruhail Amin Oct 6, 2017 8:26 AM

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Ruhail Amin Sep 20, 2017 8:16 AM

Siddharth Kelkar, Shrikant Rajemahadik, Wayne Li and David Zenna, along with Abdul Wahab roped in to drive greater growth and scale

exchange4media Staff Aug 3, 2017 3:02 PM

Rohit Sharma, CEO & Founder, POKKT recounts the journey of the company’s growth story as a video and in-gaming ad platform

Allan Dsouza Jul 14, 2017 8:15 AM

POKKT appoints Abdul Wahab as Vice President, Global Delivery Head

The company expands its leadership team and aligns organization for future growth

exchange4media Staff Jun 23, 2017 12:10 PM

POKKT enables in-game branding with launch of its latest SDK

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers

exchange4media Staff May 27, 2017 1:17 PM

POKKT launches Apple tvOS SDK

The new SDK will enable publishers to monetise their Apple TV apps with premium video ads

exchange4media Staff Nov 3, 2016 12:48 PM