planning-and-buying

Laqshya Media appoints Bharat Bhushan Kedia as SVP & National Head - Planning & Buying

Bharat Bhushan Kedia?blur=25

Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd

e4m Staff 2 hours ago

Omnicom Media's Lodestar UM wins AMFI's integrated media mandate

Lodestar UM Secures AMFI's Integrated Media Mandate?blur=25

Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities

e4m Staff Jun 19, 2026 11:10 AM

Samsung's Surprise Media Move: Why integration may have trumped scale

Samsung Chooses Cheil India for Integrated Media Strategy?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities

Ganapathy Viswanathan Jun 4, 2026 10:02 AM

Morgan Moore promoted to Associate Director - OOH at WPP Media

Media planning and buying leadership promotion?blur=25

Prior to this, Morgan Moore was the Manager - OOH

e4m Desk Feb 20, 2026 1:17 PM

UK agencies sign up to IPA’s Media Climate Charter to reduce carbon impact of media plans

IPA charter?blur=25

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM