pitch-madison-report
recap

We bring you a round up of the top stories making headlines this week

exchange4media Staff Aug 10, 2019 8:41 AM

Madison

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 8:02 AM

The coveted award bestowed to Balsara is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole

exchange4media Staff Jul 28, 2018 9:58 AM

With P&G raising concerns about the ROI involving digital ad spends, experts in India are also taking a stand in this battle for greater transparency which P&G has initiated

Ruhail Amin Mar 7, 2018 9:00 AM

At the recent unveiling of the Pitch Madison Advertising Report 2018, Vikram Sakhuja, Rohit Gupta, Apurva Purohit and Vikas Agnihotri discussed insights from the previous year in their talk, ‘Learnings from 2017'

exchange4media Staff Feb 19, 2018 8:57 AM

The past week saw interesting events as Google incurs a heavy Rs.137 crore fine by CCI, Umang Bedi becomes Dailyhunt President, T R Gopalakrishnan retires from The Week magazine as Editor-in-Charge, while BBDO tops the GUNN Report and the PMAR 2018 event was held in Mumbai on February 15th.

exchange4media Staff Feb 17, 2018 8:52 AM

The advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017 on the back of structural reforms by the government

exchange4media Staff Feb 16, 2018 9:00 AM

At the 16th edition of Pitch Madison Advertising Report 2018 presented by ABP, Sudhanshu Vats, Group CEO, Viacom 18, reiterated the fact that linear television is here to stay given the growth opportunities, in the session called ‘Is the end of TV near?’

exchange4media Staff Feb 16, 2018 8:58 AM

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event:

exchange4media Staff Feb 16, 2018 8:54 AM

A host of new on-air activities have been lined up to kick off the second phase, on air, aligned with the idea of knowing your city the best through five senses

exchange4media Staff Jan 24, 2018 1:45 PM

 Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Akshata R Murthy May 26, 2017 8:58 AM

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size?

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

Ruhail Amin Feb 22, 2017 9:05 AM

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

exchange4media Staff Feb 16, 2017 8:41 AM

Publishers give mixed reactions to Pitch Madison print estimates

While some print players believe growth will surpass the estimates, most agree that regional print will see higher growth than English

Abid Hasan Mar 3, 2015 9:48 AM

Magazine industry worth Rs 1,150 cr: Pitch Madison Report

The India Today Group, World Wide Media, Outlook Group, Delhi Press and Malayala Manorama Group command almost 45 per cent of the magazine pie

Dhaleta Surender Kumar & Noor Fathima Warsia May 10, 2012 10:05 PM