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Ajit Varghese?blur=25

At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact

exchange4media Staff Feb 20, 2021 8:33 AM

#PMAR?blur=25

The launch of the report will be followed by talks featuring industry leaders like Uday Shankar, Vikram Sakhuja, Apurva Purohit, Ajit Varghese, Avinash Pandey & Lara Balsara

exchange4media Staff Feb 16, 2021 9:11 AM

Sam Balsara?blur=25

Sam Balsara, Chairman and MD of Madison World, spoke about the challenges posed by Covid on businesses and AdEx at the unveiling of the Pitch Madison Advertising Mid-Year Report 2020

exchange4media Staff Aug 19, 2020 9:29 AM

Pitch Madison Report?blur=25

The Pitch Madison Advertising Outlook H1 2020 says AdEx is expected to recover in H2 ‘20 and grow at 60-72% of the collapsed H1 or at 6-13% versus H2 ‘19

exchange4media Staff Aug 19, 2020 8:31 AM

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According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1

exchange4media Staff Aug 18, 2020 4:57 PM

Panel?blur=25

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

recap?blur=25

We bring you a round up of the top stories making headlines this week

exchange4media Staff Aug 10, 2019 8:41 AM

Madison?blur=25

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 8:02 AM

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The coveted award bestowed to Balsara is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole

exchange4media Staff Jul 28, 2018 9:58 AM

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With P&G raising concerns about the ROI involving digital ad spends, experts in India are also taking a stand in this battle for greater transparency which P&G has initiated

Ruhail Amin Mar 7, 2018 9:00 AM

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At the recent unveiling of the Pitch Madison Advertising Report 2018, Vikram Sakhuja, Rohit Gupta, Apurva Purohit and Vikas Agnihotri discussed insights from the previous year in their talk, ‘Learnings from 2017'

exchange4media Staff Feb 19, 2018 8:57 AM

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The past week saw interesting events as Google incurs a heavy Rs.137 crore fine by CCI, Umang Bedi becomes Dailyhunt President, T R Gopalakrishnan retires from The Week magazine as Editor-in-Charge, while BBDO tops the GUNN Report and the PMAR 2018 event was held in Mumbai on February 15th.

exchange4media Staff Feb 17, 2018 8:52 AM

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The advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017 on the back of structural reforms by the government

exchange4media Staff Feb 16, 2018 9:00 AM

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At the 16th edition of Pitch Madison Advertising Report 2018 presented by ABP, Sudhanshu Vats, Group CEO, Viacom 18, reiterated the fact that linear television is here to stay given the growth opportunities, in the session called ‘Is the end of TV near?’

exchange4media Staff Feb 16, 2018 8:58 AM

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The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event:

exchange4media Staff Feb 16, 2018 8:54 AM

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A host of new on-air activities have been lined up to kick off the second phase, on air, aligned with the idea of knowing your city the best through five senses

exchange4media Staff Jan 24, 2018 1:45 PM

 Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue?blur=25

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Akshata R Murthy May 26, 2017 8:58 AM

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size??blur=25

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

Ruhail Amin Feb 22, 2017 9:05 AM