parle

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza 4 days ago

‘Holi Ke Mazelo’ aims to sensitise people about wastage of water during Holi

exchange4media Staff 1 week ago

Parle Agro announces national campaign featuring actor Salman Khan and first regional campaign with Jr. NTR in South

exchange4media Staff 1 week ago

As part of marketing campaign, three TVCs have been released with the tagline 'Masala lagega toh mazaa badega’

exchange4media Staff 03-March-2019

Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years

Rasika Kiran Upasani 22-February-2019

He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff 20-February-2019

Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy

Venkata Susmita Biswas 20-February-2019

Parle Products has promised to revive the childhood candy of kids from the 90s if fans are able to crowdsource 10,000 retweets

exchange4media Staff 19-February-2019

The digital campaign is aimed at encouraging people to embrace the ‘health is not a choice’ philosophy

exchange4media Staff 16-February-2019

Parle Products has released two 30-second digital ads which will go live on YouTube and Facebook

exchange4media Staff 08-February-2019

Industry stalwarts give their predictions for the new year

Misbaah Mansuri 07-January-2019

Barjatya was with Star India for more than seven years, after which he resigned as VP- Marketing, Star TV Network in October

Sonam Saini 03-December-2018

At exchange4media’s India Brand Conclave, a panel discussion took place on how marketers can enhance their personalization game

exchange4media Staff 30-November-2018

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff 23-November-2018

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff 20-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan 05-November-2018

Big Boss12 has Parle Agro Appy Fizz as the ‘presenting’ sponsor and Oppo F9 Pro as the ‘powered by’ sponsor. Panasonic OLED, Capital Foods and Loreal are the associate sponsors and there are a few more in the pipeline.

exchange4media Staff 05-September-2018

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff 30-August-2018

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha 13-August-2018