parle
parle?blur=25

&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital

exchange4media Staff Mar 27, 2021 8:01 AM

Frooti Campaign?blur=25

The campaign #LiveTheFrootiLife will roll out across multiple media channels including TV, OOH and Digital

exchange4media Staff Mar 27, 2021 7:39 AM

nadia chauhan?blur=25

Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range

Ashee Sharma Mar 23, 2021 8:28 AM

fabio oreo?blur=25

Intercontinental Great Brands allege that Parle's Fabio is 'deceptively similar' to Oreo in design

exchange4media Staff Mar 4, 2021 10:31 AM

parle?blur=25

Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms

exchange4media Staff Jan 25, 2021 11:49 AM

#GManeGenius campaign?blur=25

The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence

exchange4media Staff Jan 19, 2021 1:21 PM

salesforce?blur=25

Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers

exchange4media Staff Jan 5, 2021 8:53 AM

Content Jam?blur=25

The theme for the event is 'Digital Transformation through Content Transformation'

exchange4media Staff Nov 25, 2020 8:42 AM

Content Jam?blur=25

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

exchange4media Staff Nov 20, 2020 9:22 AM

parle?blur=25

The digital film series launched for #DiwaliAurParle campaign showcases four short stories of key events that make the Diwali preparations special

exchange4media Staff Nov 16, 2020 8:12 AM

priyanka chopra?blur=25

The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations

Misbaah Mansuri Oct 30, 2020 9:03 AM

Rajyavardhan Singh Rathore to Shashi Tharoor?blur=25

The two politicians sparred on Twitter after Tharoor reprimanded big brands for not having the 'moral courage' of Parle in the light of the recent TRP manipulation racket

exchange4media Staff Oct 19, 2020 5:39 PM

TRP?blur=25

Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue

Naziya Alvi Rahman Oct 13, 2020 9:01 AM

Mayank Shah?blur=25

Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM

kantar?blur=25

Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year; COVID- 19 does not upset top brands’ growth

exchange4media Staff Jul 10, 2020 4:00 PM

PM Modi?blur=25

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

Eid 2020?blur=25

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

Parle Agro Vocal For Local?blur=25

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM

Parle Kismi New Logo?blur=25

The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic

exchange4media Staff May 7, 2020 1:20 PM