parle g?blur=25

The products include the official Parle-G mug, Genius diary, Genius phone grip, Chai-Love coaster and tote bag

exchange4media Staff Sep 20, 2022 1:28 PM

TV ads?blur=25

TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads

Javed Farooqui Sep 5, 2022 8:58 AM


Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.

Neeta Nair Aug 18, 2022 8:42 AM


The campaign has been conceptualised and executed by Thought Blurb Communications

exchange4media Staff Jul 18, 2022 4:28 PM


Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed

exchange4media Staff May 17, 2022 8:28 AM

Parle Magix Campaign?blur=25

The TVCs under 'Magix Andar, Masti Bahar' campaign have been conceived by thought blurb Communications

exchange4media Staff May 9, 2022 2:44 PM

appy fizz?blur=25

The multi-media campaign has been rolled out across TV, Digital and OTT channels

exchange4media Staff Apr 2, 2022 8:48 AM


The agency will create engagement opportunities and interactions with teenagers and kids

exchange4media Staff Apr 1, 2022 12:02 PM


A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy

Sonam Saini Mar 10, 2022 8:47 AM

Alia Bhatt and?blur=25

Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan

exchange4media Staff Mar 4, 2022 3:23 PM


The film has been conceptualised by creative agency Please See in partnership with Reliance Entertainment

exchange4media Staff Jan 26, 2022 10:00 AM

Parle Agro campaign?blur=25

The TVC shows Dhawan presenting the new flavour with the jingle, 'Dus ka Doodh, Oh So Smoodh'

exchange4media Staff Jan 22, 2022 4:00 PM

Parle Campaiign?blur=25

The three films, conceptualized by League Brand Partners, will focus on television advertising across genres

exchange4media Staff Jan 22, 2022 12:15 PM

Sacking brands?blur=25

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma Sep 21, 2021 8:48 AM

parle agro campaign?blur=25

The media campaign has been rolled out nationally across multiple channels including TV, OOH and Digital

exchange4media Staff Aug 23, 2021 4:13 PM


We bring to you some of the exceptional spots released between July 30 and August 12, 2021

Mansi Sharma Aug 16, 2021 8:20 AM