parle
ParleAgro MediaCom?blur=25

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

BK Rao?blur=25

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

FMCG?blur=25

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Content Jam?blur=25

Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal

exchange4media Staff Sep 4, 2019 4:02 PM

Sakhuja?blur=25

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

Parle G Sacred Games?blur=25

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

hindu?blur=25

The two awards were bagged for 'Parle Platina Festive Delights' and 'The Hindu In School'

exchange4media Staff Jun 12, 2019 6:42 PM

Parle?blur=25

The campaign is based on a universal truth - children have the ability to turn anything into a game with their imagination

exchange4media Staff Jun 10, 2019 1:46 PM

Adidas Run for the Oceans?blur=25

For every kilometer run between June 8 and 16, Adidas will contribute $1 to the Parley Ocean Schools with the target of reaching $1.5mn

exchange4media Staff Jun 3, 2019 8:02 PM

Banner?blur=25

The league had some nail-biting finishes, including the first tie of the league played out between Chennai Challengers and Mumbai Che Raje

exchange4media Staff May 22, 2019 12:03 PM

IPKL?blur=25

The tournament will be held from May 13 to June 4 across three legs at Pune, Mysore and Bengaluru

exchange4media Staff May 10, 2019 3:14 PM

Parle-G?blur=25

The TVC will reach out to the audience through digital and social media platforms

exchange4media Staff May 7, 2019 1:49 PM

Nadia Chauhan?blur=25

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan May 2, 2019 9:05 AM

Appy Fizz Salman Khan?blur=25

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

Schauna Chauhan?blur=25

ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around

Neethu Mohan Apr 20, 2019 9:38 AM

Pokkt Nazara?blur=25

Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months

exchange4media Staff Apr 17, 2019 3:20 PM

Holi Ad Campaigns?blur=25

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza Mar 20, 2019 6:16 PM

Parle?blur=25

‘Holi Ke Mazelo’ aims to sensitise people about wastage of water during Holi

exchange4media Staff Mar 14, 2019 5:42 PM

Salman khan?blur=25

Parle Agro announces national campaign featuring actor Salman Khan and first regional campaign with Jr. NTR in South

exchange4media Staff Mar 14, 2019 4:23 PM