parle
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
The widely circulated clip shows PM Modi handing over a packet of Melody to Italian Prime Minister Giorgia Meloni in a playful nod to the popular ‘Melodi’ trend
Shalinee Mishra May 20, 2026 4:10 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
The film unfolds in a typical Kannada household preparing for the festival
e4m Staff Mar 16, 2026 3:23 PM
The campaign reinforces Hide & Seek’s role as a conversation starter for youngsters
From Parle-G to Zomato, these campaigns attempt to remind us that true patriotism lives in small acts, not just grand speeches
Anushka Roy Choudhary Jan 26, 2026 8:01 AM
Parle Biscuits posted revenue from operations of Rs 15,568 crore in FY25, up 8.5% from Rs 14,349 crore in the previous financial year
e4m Staff Jan 16, 2026 8:36 AM
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
e4m Staff Dec 22, 2025 4:54 PM
MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST stabilisation
Kanchan Srivastava Nov 19, 2025 9:03 AM
The campaign has been conceptualised by Thought Blurb Communications
e4m Staff Oct 29, 2025 10:44 AM
Mayank Shah, Vice President, Parle Products, shares that the ad legend taught him that great advertising isn’t about loud claims; it’s about heart
e4m Staff Oct 27, 2025 6:38 PM
The theme of the film is an underlying discourse of Kolkata society- the split between the artistic and the bureaucratic
e4m Staff Sep 19, 2025 3:26 PM
Surf Excel enters top five in-home for the first time; Haldiram’s debuts in top 10
e4m Staff Aug 22, 2025 3:58 PM
The campaign has been conceptualised and crafted by Thought Blurb Communications
e4m Staff Aug 21, 2025 12:14 PM
The campaign is conceptualized and crafted by Thought Blurb Communications
e4m Staff Jul 28, 2025 4:06 PM
In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for one month, but every month, every day'
e4m Staff Jun 26, 2025 9:42 AM
The ad featured multiple Good Day variants in Pride colours, with an empty slot left open for Parle Monaco
e4m Staff Jun 23, 2025 10:45 AM
Over 25 new advertising categories debuted in IPL 18, with Properties/Real Estate and Cellular Phone Services leading the charge, a TAM Sports report says
e4m Staff Jun 12, 2025 12:51 PM
The campaign will roll out across multiple platforms, including digital, television, and on-ground activations
e4m Staff Mar 24, 2025 2:53 PM
Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025
NATIVE CONTENT Mar 18, 2025 5:54 PM
Experience Commerce to elevate Parle Candy Culture’s digital presence
e4m Staff Mar 11, 2025 11:15 AM
Krishnarao Buddha, Senior Category Head – Marketing, has been leading the Confectionery, Snacks, Cakes & Rusk portfolio
e4m Desk Jan 25, 2025 10:11 AM
Guest Column: Mayank Shah, Vice President, Parle Products, writes as 2025 approaches, the future looks more promising than before
Mayank Shah Dec 27, 2024 12:08 PM
The film talks about how Londonderry has been a symbol of love and happiness for generations
e4m Staff Dec 18, 2024 11:19 AM
Parle Agro has posted a profit of Rs 15 crore, almost 90% down from last financial year
e4m Staff Nov 22, 2024 12:01 PM
The campaign went live on October 1st and ran for three weeks across 70 cities
e4m Staff Oct 21, 2024 12:43 PM
The campaign has been created and executed by Thought Blurb Communications
e4m Staff Oct 19, 2024 10:00 AM
In the TV commercial, a tense market scene unfolds, where an unlikely hero, armed only with a gulel and a pack of Nakli Bhujiya, outsmarts a group of dacoits
e4m Staff Sep 27, 2024 4:21 PM
Ankit Kapoor joined Parle Agro in March this year as Head of Marketing and International Business
e4m Staff Sep 13, 2024 7:07 PM
The launch has been supported by a campaign featuring brand ambassador Varun Dhawan
e4m Staff Sep 4, 2024 11:59 AM
The campaign has been created and executed by Thought Blurb Communications
e4m Staff Aug 29, 2024 11:54 AM
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
e4m Staff Aug 5, 2024 12:53 PM
The Friendship Day campaign has been created and executed by Thought Blurb Communications
e4m Staff Jul 30, 2024 1:48 PM
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
e4m Staff Apr 25, 2024 2:51 PM
Parle Products has launched 5 short commercials conceptualised by Fundamental that aim to highlight the company's wide range of products
e4m Staff Mar 28, 2024 2:25 PM
The campaign has been conceptualized and crafted by Thought Blurb Communications
e4m Staff Mar 25, 2024 2:00 PM
As part of e4m ‘She is Strength’ series, Krishnarao Buddha, Senior Category Head, Parle Products, writes about his journey with BhramaKumari’s Sister Shivani
Krishnarao Buddha Mar 15, 2024 9:03 AM
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
e4m Staff Mar 4, 2024 11:00 AM
The film is conceptualized and crafted by League Brand Partner and Paperboat film
e4m Staff Feb 28, 2024 4:21 PM