parle
Mayank Shah?blur=25

Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM

kantar?blur=25

Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year; COVID- 19 does not upset top brands’ growth

exchange4media Staff Jul 10, 2020 4:00 PM

PM Modi?blur=25

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

Eid 2020?blur=25

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

Parle Agro Vocal For Local?blur=25

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM

Parle Kismi New Logo?blur=25

The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic

exchange4media Staff May 7, 2020 1:20 PM

e-Conclave 2020?blur=25

In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown

exchange4media Staff May 6, 2020 8:49 AM

Parle?blur=25

The creative agency behind the campaign, thought blurb, has conceptualised the TVCs in Hindi and regional languages

exchange4media Staff Jan 28, 2020 11:23 AM

ParleAgro MediaCom?blur=25

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

BK Rao?blur=25

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

FMCG?blur=25

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Content Jam?blur=25

Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal

exchange4media Staff Sep 4, 2019 4:02 PM

Sakhuja?blur=25

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

Parle G Sacred Games?blur=25

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

hindu?blur=25

The two awards were bagged for 'Parle Platina Festive Delights' and 'The Hindu In School'

exchange4media Staff Jun 12, 2019 6:42 PM

Parle?blur=25

The campaign is based on a universal truth - children have the ability to turn anything into a game with their imagination

exchange4media Staff Jun 10, 2019 1:46 PM

Adidas Run for the Oceans?blur=25

For every kilometer run between June 8 and 16, Adidas will contribute $1 to the Parley Ocean Schools with the target of reaching $1.5mn

exchange4media Staff Jun 3, 2019 8:02 PM

Banner?blur=25

The league had some nail-biting finishes, including the first tie of the league played out between Chennai Challengers and Mumbai Che Raje

exchange4media Staff May 22, 2019 12:03 PM