Parle & Rediffusion launch campaign for Londonderry

The film talks about how Londonderry has been a symbol of love and happiness for generations

by e4m Staff
Published: Dec 18, 2024 11:19 AM | 1 min read

Parle Rediffusion Londonderry

Parle brand Londonderry has unveiled its latest campaign with the catchy tagline “Love you very very, my Londonderry”.

The campaign has been conceptualized and executed by ad agency Rediffusion. It emphasizes how Londonderry has been a symbol of love and happiness for generations, making it a part of life’s most cherished moments.

Vikram Raghav, Marketing Manager, Parle Products, said: "At Parle, we’ve always believed in creating products that evoke joy and nostalgia. With Londonderry, we wanted to go a step further and craft a narrative that resonates with families across the country. Rediffusion has done a fantastic job in capturing the essence of Londonderry and bringing our vision to life. We are thrilled with the response so far.”

Adding to this, Pramod Sharma, National Creative Director, Rediffusion, shared: "Working on a brand like Londonderry is always a rewarding experience. The tagline ‘Love you very very, my Londonderry’ perfectly encapsulates the brand’s universal appeal and emotional connect. Through this campaign, we’ve sought to showcase Londonderry as more than a sweet treat—it’s a token of affection, joy, and togetherness.”

The film is currently on air and has already garnered attention across traditional and digital platforms.