Parle’s new campaign a humorous take on its name ‘Marie’

The TVC aims to strengthen brand recall in the biscuit category

by e4m Staff
Published: Apr 23, 2025 1:43 PM | 1 min read

Parle Marie

Parle Products has launched a new TVC for Parle Marie, aiming to carve a distinct space in the Marie biscuit segment. With a light-hearted and humorous narrative, the campaign highlights the importance of asking for the biscuit by its full name ‘Parle Marie’ making it the definitive choice for consumers during their tea breaks.

The new TVC captures relatable, everyday scenarios where the simple act of asking for a “Marie” biscuit results in unexpected confusion.

The ad drives home a witty yet clear message: there’s only one Marie biscuit worth asking for—Parle Marie. By highlighting these moments with humor and charm, the campaign ensures high recall value and connects strongly with Indian audiences across age groups.

Commenting on the campaign, Mayank Shah, Vice President, Parle Products, said, “Parle Marie has consistently earned consumer trust as a high-quality, great-tasting Marie biscuit. With this campaign, we’re taking a confident step forward to strengthen top-of-mind recall. The idea was to bring out a universal consumer insight in an engaging and humorous way, while clearly reinforcing that when it comes to Marie, it has to be Parle Marie.”