Zee Café’s new show involves celebs like Ranveer Singh, Alia Bhatt, Katrina Kaif, Aamir Khan, Amitabh Bachchan, Karan Johar, Rajkumar Rao among others along with their BFFs revealing many secrets

exchange4media Staff 13-January-2019

Ethnic brand Rangriti, which has been launched under the banner of BIBA Apparels, recently roped in Parineeti Chopra as its brand ambassador

Dolly Mahayan 31-October-2018

The 360 degree campaign featuring Parineeti Chopra will go live across TV and digital media

exchange4media Staff 01-October-2018

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, on the media executions being used for the recent campaign and the growth of digital in their marketing spends

Misbaah Mansuri 04-September-2018

Sachin Dingankar of Zydus Wellness shares the key features of a great content strategy, how the brand can exploit content marketing to its advantage and more

exchange4media Staff 30-August-2018

This campaign is focused on the millennial generation. The campaign starts with two digital films featuring the actress.

exchange4media Staff 13-July-2018

Speedo also recently launched a global TV campaign #GetSpeedoFit, urging athletes to change up their routine to include swimming

Dolly Mahayan 29-June-2018

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

exchange4media Staff 18-November-2017

The brand’s aim is to reach out to the youthfraternity

exchange4media Staff 29-May-2017

At least five brands have a non-conventional Valentine’s Day campaign this

exchange4media Staff 14-February-2017

Urges people to not use heavy sticky hair oils, which add ‘load’ to their life

exchange4media Staff 24-December-2016

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy 30-August-2016

As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country

exchange4media Staff 11-June-2016

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha 26-February-2016

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh 13-October-2014

Videocon d2h has roped in actor Parineeti Chopra as the new face for the brand. The campaign will showcase Videocon’s technologically advanced recorder & new radio frequency remote with earphones

exchange4media Staff 07-June-2014

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'

exchange4media Staff 24-May-2014

Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online payment services, to India

Abhinna Shreshtha 15-March-2014

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff 17-February-2014

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth

Priyanka Nair 02-September-2013