Parineeti Chopra’s recent statement about actresses endorsing brands to bridge the pay gap with male stars has sparked a debate. We speak to experts to know more

Shreshtha Verma Aug 9, 2019 1:51 PM

Avon True provides a vast range of products to suit everyone for every occasion, every time

exchange4media Staff Jun 11, 2019 4:39 PM

The brand is now shifting focus to the youth with its new positioning ‘Get SkinFit with Fast Acting Ayurveda’

exchange4media Staff May 29, 2019 4:44 PM

Zee Café’s new show involves celebs like Ranveer Singh, Alia Bhatt, Katrina Kaif, Aamir Khan, Amitabh Bachchan, Karan Johar, Rajkumar Rao among others along with their BFFs revealing many secrets

exchange4media Staff Jan 13, 2019 4:08 PM

Ethnic brand Rangriti, which has been launched under the banner of BIBA Apparels, recently roped in Parineeti Chopra as its brand ambassador

Dolly Mahayan Oct 31, 2018 8:43 AM

The 360 degree campaign featuring Parineeti Chopra will go live across TV and digital media

exchange4media Staff Oct 1, 2018 6:28 PM

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, on the media executions being used for the recent campaign and the growth of digital in their marketing spends

Misbaah Mansuri Sep 4, 2018 8:55 AM

Sachin Dingankar of Zydus Wellness shares the key features of a great content strategy, how the brand can exploit content marketing to its advantage and more

exchange4media Staff Aug 30, 2018 8:40 AM

This campaign is focused on the millennial generation. The campaign starts with two digital films featuring the actress.

exchange4media Staff Jul 13, 2018 1:40 PM

Speedo also recently launched a global TV campaign #GetSpeedoFit, urging athletes to change up their routine to include swimming

Dolly Mahayan Jun 29, 2018 8:50 AM

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

exchange4media Staff Nov 18, 2017 9:20 AM

The brand’s aim is to reach out to the youthfraternity

exchange4media Staff May 29, 2017 3:53 PM

At least five brands have a non-conventional Valentine’s Day campaign this

exchange4media Staff Feb 14, 2017 8:23 AM

Urges people to not use heavy sticky hair oils, which add ‘load’ to their life

exchange4media Staff Dec 24, 2016 8:32 AM

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM

As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country

exchange4media Staff Jun 11, 2016 7:46 AM

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha Feb 26, 2016 8:13 AM

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh Oct 13, 2014 8:06 AM

Videocon d2h has roped in actor Parineeti Chopra as the new face for the brand. The campaign will showcase Videocon’s technologically advanced recorder & new radio frequency remote with earphones

exchange4media Staff Jun 7, 2014 9:25 AM

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'

exchange4media Staff May 24, 2014 9:24 AM