Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats

Chehneet Kaur Mar 30, 2026 8:53 AM

Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats

Chehneet Kaur Mar 19, 2026 9:05 AM

Prior to this, Morgan Moore was the Manager - OOH

e4m Desk Feb 20, 2026 1:17 PM

The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings

Pooja Yadav Nov 19, 2025 8:45 AM

Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and frequency the format allows

Pooja Yadav Oct 15, 2025 9:15 AM

Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection

Anushka Roy Choudhary Sep 18, 2025 8:36 AM

August campaigns proved OOH is more than visibility. Here’s a look at the standout campaigns from the month

Chehneet Kaur Sep 3, 2025 8:28 AM

The jury will be chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited

e4m Staff Apr 24, 2024 8:30 AM

Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said

exchange4media Staff Oct 6, 2022 6:55 PM

The display sites are named ‘Digital Alley’ and ‘Digital Square’

exchange4media Staff Aug 29, 2022 5:48 PM

While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid

Archana Khatri Das Jan 10, 2022 9:05 AM

The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu

exchange4media Staff Dec 7, 2020 5:54 PM