opus
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
Prior to this, Sachin Sahay was with ITC as Executive Vice President – Sales
e4m Desk Jan 19, 2026 12:03 PM
A veteran of ITC, Sahay has spent more than two decades with the conglomerate
e4m Staff Jan 14, 2026 4:36 PM
Guest Column: Inderpreet Singh, Head–Marketing at Birla Opus Paints, shares how today’s informed consumers distinguish brands by the experiences they deliver, not features
Inderpreet Singh Dec 24, 2025 8:07 AM
Prior to joining Britannia, Rakshit Hargave was the CEO of Birla Opus
e4m Staff Dec 17, 2025 7:59 AM
Rooted in the brand’s ‘Duniya Ko Rang Do’ philosophy, the film captures how beyond the rituals and lights, Diwali’s brightest glow comes from the people we call ‘family’
e4m Staff Oct 11, 2025 8:26 AM
Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through smart media strategy, and more
Simran Sabherwal Sep 29, 2025 9:08 AM
Here's a look at the brands that captured attention and gave us a reason to admire their creativity
Soumya Gawri Aug 30, 2025 9:33 AM
Inderpreet Singh, Head of Marketing at Birla Opus Paints, was recognized with The CMO Creator Ecosystem Award at the Pitch CMO Summit - Mumbai 2025
e4m Staff Mar 22, 2025 10:10 AM
The integration will cover shows like Sa Re Ga Ma Pa, spanning multiple markets and languages
e4m Staff Sep 16, 2024 5:03 PM
Burson India will work with Birla Opus Paints’ brand team to amplify the brand’s narrative
e4m Staff Jul 17, 2024 11:34 AM
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Kanchan Srivastava Jul 8, 2024 8:35 AM
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio
e4m Staff Feb 26, 2024 10:05 AM
