narrative
Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together
Shagun Walia Jul 23, 2026 11:53 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
Industry leaders explored who will own the narrative in 2030 and discussed how AI, decentralised content creation, communities, and evolving human behaviour are reshaping the future of communication
e4m Staff May 28, 2026 2:08 PM
Saumitra R Chand, Career Expert and Head of Communications at Indeed India & Singapore explains why communication capital matters, what’s evolving in the space, and what brands must prioritise today
Saumitra Chand May 14, 2026 12:56 PM
Nishant Soni, Assistant Manager - Corporate Communication talks about the evolving role of narrative and communication capital during challenging times
Atul Raja, Brand Strategist and Global Marketing Consultant, positions narrative as the invisible force powering brand strength
Rediffusion Narrative is being spearheaded by broadcast and media veteran Ambica Kuthiala
Sylvia Dutta, Lead Corporate Communications & PR, Wow! Momo Foods, reflects on how narrative and communications capital quietly shape trust, credibility, and long-term value.
Sylvia Dutta Apr 29, 2026 11:41 AM
Pooja Mishra, Founder & Director, Outlook PR, talks on building communications capital and earning the market’s trust through consistent narrative
Pooja Mishra Apr 28, 2026 12:45 PM
Deeptie Sethi, Chief Executive Officer, PRCAI, shares her views on why and how narrative is becoming the core of communications capital and a key driver of business impact
Deeptie Sethi Apr 28, 2026 12:39 PM
Pranalika Mahanta, Head of Marketing & Comms at AnitaB.org India, shares how narrative and communications capital are emerging as the strongest drivers of trust, leadership, and business value
Pranalika Mahanta Apr 28, 2026 10:58 AM
Mitali Sarkar, Head of Communications, bp, explains why communications capital is one of the most undervalued assets in business and when it matters most
Mitali Sarkar Apr 27, 2026 5:54 PM
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
Media industry stalwarts, Jagtiani and Hoon are committed to helping creators scale their reach and grow revenue through their new initiative, Next Narrative
Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy
Chehneet Kaur May 2, 2024 10:52 AM
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Tanzila Shaikh Nov 7, 2023 9:13 AM
Prior to this, he has worked in agencies like Ogilvy, Leo Burnett, Publicis and Plan B
exchange4media Staff Aug 23, 2023 1:33 PM