mutual-fund
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
e4m Staff Jun 10, 2026 2:15 PM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
VN Chalasani will share key insights on the topic ‘The CEO Talk: Winning in Bharat: What It Really Takes to Build for India Beyond the Metros’
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Punit Dharamsi spent over nine years at Association of Mutual Funds in India
e4m Staff Apr 10, 2026 1:50 PM
Prashant Kumar completed his tenure and stepped down as MD & CEO and Director of Yes Bank on 5 April 2026
e4m Staff Apr 6, 2026 10:50 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance remains an afterthought
Ganapathy Viswanathan Dec 26, 2025 8:02 AM
The initiative is supported by HSBC Mutual Fund, Axis Mutual Fund, and the BFSI Sector Skill Council of India
e4m Staff Oct 30, 2025 1:39 PM
NFO opens on 24th October and closes on 31st October for the open-ended ETF replicating/tracking domestic price of Gold
e4m Staff Oct 24, 2025 9:29 AM
The film is available on digital channels and was further promoted through print advertisements in the Times of India and Economic Times
e4m Staff Jul 17, 2025 5:09 PM
AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment base
e4m Staff Jun 12, 2025 9:59 AM
HSBC Mutual Fund launches #RetireToMore campaign inspiring Indians to plan early for a fulfilling retirement
The Request for Proposal invites both integrated and/or digital creative agencies to participate in the process
The move aims to help NIMF create a seamless omnichannel and personalized content experience for investors across digital platforms
e4m Staff Apr 23, 2025 5:47 PM
The campaign, titled ‘Hum Sab Investors Hain’, blends storytelling with insight while capturing the emotional journey of investing in life and money
e4m Staff Apr 10, 2025 12:47 PM
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking long term—and SIPs
The ad underscores that while market volatility can create uncertainty, the right investment strategy can provide the clarity needed to move forward
e4m Staff Feb 20, 2025 4:19 PM
The brand refresh aligns with the company's vision for readiness and commitment towards investors' evolving need
e4m Staff Jan 15, 2025 12:52 PM
The petition, filed by a chartered accountant, has alleged that AMFI was “recklessly propagating that mutual funds are right without any basis or rationale”
e4m Staff Dec 21, 2024 9:16 AM
The “Bachpan Waali Diwali” campaign is live across Edelweiss Mutual Fund’s digital and social media platforms
e4m Staff Oct 29, 2024 2:24 PM
The campaign’s TVCs focus on two critical emotions: FOMO and Confusion
e4m Staff Sep 27, 2024 4:08 PM
The Apne #SIPKoDoPromotion campaign is a series of three short films of 30 seconds each
e4m Staff Jul 18, 2024 2:40 PM
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Payal Gwalani Jul 18, 2024 1:37 PM
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
Ritika Raj Jun 18, 2024 3:49 PM
The advertisement addresses the dilemma of a confused investor overwhelmed by the abundance of investment information available.
e4m Staff Jun 10, 2024 4:23 PM
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
The new campaign aims to demystify index funds for investors through the light-hearted instances
e4m Staff Jun 4, 2024 12:41 PM
Before Axis Mutual Funds, Mudita was the Associate Director, Marketing & Communications at actyv.ai
e4m Staff Feb 27, 2024 2:49 PM
Kaiyomurz Daver joins from Bandhan AMC where he was Head – Marketing, Digital Business, Investor Awareness, and Distributor Engagement
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
e4m Staff Dec 27, 2023 3:41 PM
The campaign also focuses on having a financial plan and an investment option in the early stages of life
e4m Staff Nov 23, 2023 12:43 PM
The 'Jab Life Maange More, Badho Mutual Funds Ki Ore' is a part of the brand's 'Desh Kare Nivesh’ initiative
e4m Staff Nov 23, 2023 11:50 AM
The campaign encourages the audience to embark on a journey of financial security
e4m Staff Nov 14, 2023 9:18 AM
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
e4m Staff Nov 10, 2023 4:25 PM
The campaign unfolds through three films that portray the repercussions of procrastination
exchange4media Staff Aug 9, 2023 12:25 PM
The new Father's Day ad from the brand lauds the role of dads as a financial guide
exchange4media Staff Jun 19, 2023 11:11 AM