A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform

Kanchan Srivastava Jul 3, 2026 8:45 AM

Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors

Sunidhi Vijay Mar 2, 2026 9:31 AM

With FMCG toplines under pressure, marketing discipline became a differentiator, and advertising and promotion spends reflected a cautious but forward-looking approach

Chehneet Kaur Nov 13, 2025 9:29 AM

While industry heads acknowledged Q1 as a challenging quarter with an unexpected weak summer & subdued consumer demand, they remain cautiously optimistic about the year ahead, citing long-term demand

Chehneet Kaur Aug 26, 2025 9:13 AM

Brands are making a splash with their hyper-contextual and weatherproof creativity, turning the monsoon season into a unique OOH advertising opportunity

Anuja Jain Jul 26, 2025 8:48 AM

The film has been directed by Titus Upputuru

e4m Staff Jul 12, 2025 10:21 AM

Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

Soumya Gawri Jul 12, 2025 9:07 AM

Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers

Sunidhi Vijay Jun 11, 2025 8:11 AM

Raj Thackeray's party has alleged that illegal hoardings near Singhania School and Hiranandani Meadows have stood since 2023, despite calls for removal by TMC’s own department 

e4m Staff May 27, 2025 5:41 PM

Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata

e4m Staff Aug 2, 2024 3:34 PM

The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa

e4m Staff Jun 23, 2024 10:00 AM

Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts

Naziya Alvi Rahman Apr 20, 2023 8:41 AM

As part of the campaign, the warning device will be installed beneath a manhole and will send an alert if the cover is dislodged

exchange4media Staff Sep 5, 2022 4:13 PM

The platform is currently running several 'Monsoon Magic' events

exchange4media Staff Jul 20, 2020 11:56 AM