Mobile Advertising?blur=25

Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers

Shikha Paliwal Mar 11, 2020 8:36 AM


Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also wearable technology

Rohit K Singh Aug 1, 2017 8:22 AM


Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

Ignasi Prat Jul 12, 2017 8:05 AM

Guest Column: Five tips for a successful Diwali digital marketing campaign?blur=25

While fireworks, lights and human relationships are the tired and tested ways of communicating, the astute marketer should look at scalable, device-agnostic and clutter breaking concepts, says Kaushal Sarda, CEO, Kuliza

Kaushal Sarda Oct 21, 2014 7:56 AM

TV channels broadening reach through mobile apps?blur=25

Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made

Collin Furtado Jul 23, 2014 3:05 AM

Guest Column: Effective brand mktg – Apps the way?blur=25

As fragmentation increases, apps & games become key in brand marketers’ content strategy, says Mauj Mobile’s Badri Sanjeevi

Badri Sanjeevi Jul 12, 2012 7:50 PM

Women, youth to drive m-commerce in India?blur=25

A BuzzCity report indicates robust growth of mobile commerce in India, led by usage of mobile content by women, however there is lack of awareness of services

Rahul Dubey Jan 19, 2012 8:47 AM

Paprika Media ventures into mobile apps?blur=25

Paprika Media will develop the comprehensive Time Out India app that will act as guides on travel, food and the night life category.

Arwa Sultanali Nov 15, 2011 7:31 AM

ToI launches Nokia Ovi app?blur=25

After launching apps on all other mobile platforms, the Times of India app now makes it to Nokia's Ovi store. 

exchange4media Staff Jun 9, 2011 9:13 AM

Indiatimes partners with Shorthand to launch SMS browser?blur=25

Indiatimes’ Insta SMS to deliver the best of Indiatimes to mobile users without the need for GPRS connectivity.

exchange4media Staff May 10, 2011 9:46 AM

Cricketing fantasies turn digital?blur=25

Building on the excitement for cricket, many games and apps are bringing the ICC World Cup 2011 to mobile devices.

Gopal Sathe Feb 17, 2011 11:22 AM

SMS or Internet – marketers on mobile can't make up their minds?blur=25

Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of each?

Gopal Sathe Feb 14, 2011 3:38 PM