millenials

Mahindra Group launched a digital-first campaign #CelebrateDifferently on the occasion of World Environment Day

exchange4media Staff 06-June-2019

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 21-May-2019

Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men

Shweta Raaj Singh 07-May-2019

At the Screenage Mobile Marketing Conference, MD of Pizza Hut (India Subcon) - Yum Restaurants International threw light on few consumer trends of millennials that brands can leverage

exchange4media Staff 01-November-2018

This is a time wherein audiences watch first, read second. Magazines must move from text to visual in the same vein, says Chris Llewellyn, President & CEO, FIPP at the 9th edition of Indian Magazine Congress

Priyanka Mehra 25-February-2015

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