media-planning-evolution
Haresh Nayak, CEO, Connect Network Inc?blur=25

Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions

Haresh Nayak Jul 11, 2026 8:30 AM

Commerce Media Revolution: Bridging Ads and Transactions in India?blur=25

As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

e4m Connected TV Conference 2026?blur=25

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM