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Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

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With the campaign conceptualised by FoxyMoron, Maybelline New York India is asking girls to Swipe with ‘Baby Lips Spiced Up’ and then spice it up with their favourite Bollywood dialogues

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Maybelline has embarked on a unique digital campaign for its new product, the BB Cream. Over 5 million people have become part of this viral campaign

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