maybelline

She previously worked with L'Oreal Paris India as Senior Manager, Digital

exchange4media Staff Jul 11, 2018 5:59 PM

How effective are celebrity influencers in brand promotion?

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha Feb 26, 2016 8:13 AM

Maybelline India launches #SwipeToSpice campaign

With the campaign conceptualised by FoxyMoron, Maybelline New York India is asking girls to Swipe with ‘Baby Lips Spiced Up’ and then spice it up with their favourite Bollywood dialogues

exchange4media Staff Jul 4, 2015 8:47 AM

To target women, top brands bet big on social media

Maybelline, Tupperware, L’oreal Paris & Kaya Skin Clinic are making their presence felt on social. We take a look at how these brands are connecting with their TG

Priyanka Nair Jul 5, 2013 9:39 AM

Trending & Different: Maybelline’s viral route

Maybelline has embarked on a unique digital campaign for its new product, the BB Cream. Over 5 million people have become part of this viral campaign

Shree Lahiri Jan 16, 2012 9:13 AM