marketing-playbook
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
As Karnataka moves to restrict social media access for under-16 users, gaming companies are beginning to reassess how the next generation of players will discover and engage with gaming platforms
Anuja Jain Mar 16, 2026 8:49 AM
e4m tracks the journey of Thrillophilia and its founder Abhishek Daga from early hustle and hard resets to sustained, profitable scale
Pooja Yadav Dec 8, 2025 8:41 AM
For a second theatrical run, nostalgia isn’t enough — it needs a strong hook. Rajamouli and his team deliver that by presenting the new version as the story’s “definitive vision"
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full-funnel impact with cultural insight
e4m Staff Oct 15, 2025 8:51 AM
From digital-first, community-driven initiatives, to micro- and nano-influencers, short-form content & interactive campaigns, beauty brands are tweaking the marketing playbook to engage Gen Z
Pooja Yadav Sep 29, 2025 8:50 AM
Themed ‘Navigating the Digital Tide: How CTV is Reshaping Media’, the Teads gathering provided a platform for insights, foresight, and meaningful conversations around the growing prominence of CTV
e4m Staff May 22, 2025 8:32 AM
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
NATIVE CONTENT Feb 14, 2024 7:33 AM
The playbook covers expected consumer sentiment, role of digital channels & strategies for marketers for upcoming Diwali season
exchange4media Staff Sep 15, 2021 8:24 AM
Vishal Vyas, Member Condom Alliance & Assistant VP Marketing TTK Healthcare, said that commercial players' attempt to change the narrative from protection to pleasure resonates with Indian youth
Vishal Vyas Aug 21, 2021 8:26 AM