As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies

Sunidhi Vijay Apr 27, 2026 8:37 AM

The film combines India’s cultural practices with modern storytelling and generative AI visuals

e4m Staff Oct 13, 2025 3:25 PM

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare marketing

Ananya Patil Aug 25, 2025 9:13 AM

Joydeep Saha has been associated with the company for over seven years

e4m Staff Aug 7, 2025 3:53 PM

The campaign promotes ManipalCigna Sarvah

e4m Staff Dec 20, 2024 4:45 PM

The campaign talks about empowering young adults to navigate adulthood with the financial security of health insurance

e4m Staff Feb 18, 2024 6:00 PM

The company has released two new films

e4m Staff Nov 12, 2023 10:00 AM

The account will be handled by the agency’s Mumbai office

exchange4media Staff May 31, 2023 12:06 PM

The campaign has three films

exchange4media Staff Apr 3, 2023 3:58 PM

The company has revealed its new tagline ‘Expert Ki Suno, Sahi Chuno' for the film

exchange4media Staff Nov 5, 2022 8:00 PM

Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, said the company

exchange4media Staff Oct 10, 2022 3:59 PM

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Sapna Desai Oct 3, 2022 8:34 AM

The brand was earlier working with GenY, a Hyderabad-based agency

Neeta Nair Feb 23, 2022 8:15 AM

Guest Column: Prasun Sikdar, ManipalCigna Health Insurance Company Limited, writes about the company's 'MASK ZAROORI HAI' campaign aimed at minimising the spread of COVID-19

Prasun Sikdar Jul 29, 2020 2:23 PM