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The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008
e4m Staff Apr 22, 2026 7:54 PM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
Heightened ROI scrutiny, increased performance-led investments, sharper personalisation and long-term brand building - defined the 2025 playbook, say leaders
Kanchan Srivastava Dec 16, 2025 8:27 AM
The campaign stands out for its deep-rooted narrative approach that blends civic awareness with artistic storytelling
e4m Staff Jun 14, 2025 5:13 PM
The campaign, developed by Saatchi & Saatchi India, features Rohit Sharma, Hardik Pandya and Suryakumar Yadav
Recognising India’s leading MSME players, celebrating innovation, resilience and sustainable growth at BW Emerging Business Summit and Awards 2025
e4m Staff Feb 13, 2025 6:30 PM
DPOs, DTH players also tell TRAI to address their issues with OTT and DD Free Dish to save them from ‘annihilation’
Aditi Gupta Oct 14, 2024 9:08 AM
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Sohini Ganguly Oct 4, 2023 8:18 AM
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
Tanya Dwivedi Jul 12, 2023 11:05 AM
The campaign has been conceptualised by Lowe Lintas, Kolkata
exchange4media Staff Apr 24, 2023 12:01 PM
The campaign was launched with a thematic film, a couple of days before Women’s Day
exchange4media Staff Mar 13, 2023 1:13 PM
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty to promote digital payments in India
exchange4media Staff Aug 17, 2022 2:34 PM
The agency in a statement denied any association with the ad campaign.
exchange4media Staff Jun 5, 2022 11:38 AM