The Label Life, a fashion & lifestyle brand styled by Sussanne Khan, Malaika Arora & Bipasha Basu, is G.O.A.T Brand Labs’ first acquisition in the women’s western wear space

exchange4media Staff Jan 18, 2022 3:00 PM

The music label, launched by Kumar Mangat Pathak and Abhishek Pathak, will be led by Rajesh Menon

exchange4media Staff Sep 7, 2021 6:29 PM

The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'

exchange4media Staff May 16, 2020 9:25 AM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

exchange4media Staff Apr 17, 2020 8:12 AM

The TVC will be featured and distributed across broadcast and online platforms

exchange4media Staff Mar 2, 2020 5:01 PM

The campaign launched in the run up to Safer Internet Day will run through 2020 and reach half a million people

exchange4media Staff Feb 10, 2020 1:41 PM

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

Prior to this, Ramabhadran was associated with  Star India for over 8 years — a large part of which was with Hotstar

exchange4media Staff Sep 16, 2019 4:40 PM

Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

The collection is named Native Spirit and it draws inspiration from imagery and art

exchange4media Staff May 13, 2019 11:22 AM

Styled by editors Sussanne Khan, Malaika Arora & Bipasha Basu, the brand has have announced a partnership with around 12 MBOS store-in-stores across Tier-1 and Tier-2 cities in India with Project Eve

exchange4media Staff May 7, 2019 1:04 PM

‘Unstereotype’ campaign highlights discrimination faced by Indians from the Northeast

exchange4media Staff Apr 17, 2019 12:25 PM

The acute lack of ATMs in semi-urban and rural India has led to the RBI incentivising White Label ATMs by allowing them to earn revenue from advertising. Here is how they are doing it

Venkata Susmita Biswas Mar 6, 2019 9:40 AM

As part of the celebration, the channel has partnered with fashion & lifestyle brand The Label Life for its on-going shows on the ‘AXN Premiere Club’

exchange4media Staff Feb 26, 2019 4:15 PM

The Vice President, Tea & Foods, HUL, talks about Brook Bond’s latest ad film 'Old Friends' that addresses the veg-non-veg divide in India

Noel Dsouza Feb 22, 2019 8:57 AM

The campaign highlights the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians

exchange4media Staff Feb 8, 2019 2:02 PM

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff Jan 28, 2019 1:56 PM

World Boxing Champion Mary Kom to be event’s ambassador; South African marathon champion Bruce Fordyce to attend too

exchange4media Staff Jan 10, 2019 6:45 PM

Indie Music Label will soon begin releasing one single every week from known artists across the globe

exchange4media Staff Nov 28, 2018 6:10 PM