kyunki
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM
The episodes featuring Bill Gates will air starting 23rd October on Star Plus and will stream on JioHot-star
e4m Staff Oct 23, 2025 3:17 PM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
JioHotstar sets new benchmark as ‘Kyunki’ becomes the biggest digital launch in GEC fiction
JioStar’s Head of TV Distribution, Piyush Goyal, calls it the biggest Hindi GEC fiction show launch in the last five years
According to the network, FMCG, auto, finance and retail brands have come onboard for the show
e4m Staff Jul 28, 2025 2:43 PM
Ajit Varghese, Head of Revenue, Entertainment & International, JioStar, tells e4m that the channel expects to secure around 10 sponsors by the show’s launch
Aditi Gupta Jul 15, 2025 10:07 AM
Company lays down a three-year roadmap in which films will become the primary growth engine, followed by digital, with television falling to third position
e4m Staff Jul 11, 2025 3:52 PM
From reboots to repackaged dramas, broadcasters seem increasingly inclined to revisit the past rather than take creative risks with fresh ideas, say experts
Aditi Gupta Jul 10, 2025 9:13 AM
‘Kyunki Saas Bhi Kabhi Bahu Thi’ stars Smriti Irani and Amar Upadhyay will reprise their iconic roles as Tulsi Virani and Mihir Virani, respectively
e4m Staff Jul 10, 2025 8:33 AM
Two of Indian television’s most iconic shows, ‘Kaun Banega Crorepati’ and ‘Kyunki Saas Bhi Kabhi Bahu Thi’, mark 25 years since their debut, celebrating a legacy that shaped prime time