kirana
Painted walls to kirana shutters: Why rural OOH is winning brands across sectors?blur=25

While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust

Chehneet Kaur Apr 21, 2026 9:01 AM

FMCG?blur=25

Peshwa Acharya: Senior CXO, Business Strategist, and Consultant writes on how FMCG stores are sitting on a data goldmine and how most aren’t aware  

Peshwa Acharya Mar 2, 2026 9:24 AM

quick commerce?blur=25

Experts say supermarkets are gradually losing marketing clout as 15–50% trade budgets shift to quick commerce

Pooja Yadav Feb 23, 2026 9:13 AM

Rohit Jawa?blur=25

HUL has also introduced an AI-powered enhancement to its indigenous eB2B platform, Shikhar, to empower 1.4 million kirana stores, CEO said at the ISA Conference on Thursday

e4m Staff Feb 28, 2025 8:56 AM

PV Sindhu KiranaPro?blur=25

In her new roles, PV Sindhu will actively contribute to the brand’s vision of bridging the digital divide for small retailers

e4m Staff Feb 24, 2025 10:43 AM

Flipkart?blur=25

Flipkart Wholesale is looking to digitally transform kiranas and MSMEs to help them grow faster

exchange4media Staff Sep 24, 2020 1:29 PM

flipkart?blur=25

The programme is part of Flipkart Group's efforts to drive growth for millions of kiranas across the country

exchange4media Staff Sep 9, 2020 12:46 PM

Vritti?blur=25

Mumbai-based Retailer Madam Home will be among the first to offer e-commerce services to customers through ‘AnyDukaan’ app

exchange4media Staff Aug 21, 2020 7:23 PM

Flipkart Quick?blur=25

The hyperlocal delivery model aims to tap new consumers by widening the accessibility of products

exchange4media Staff Jul 28, 2020 2:06 PM

paytm?blur=25

The company has increased credit limit up to Rs 100,000 of monthly spends to enable payment for large items such as furniture and consumer electronics

exchange4media Staff Jun 8, 2020 11:35 AM

Shopmatic Kirana Web Stores?blur=25

Local shop owners can now build their web-stores easily without the need for technical or coding experience

exchange4media Staff May 27, 2020 2:00 AM

Godrej?blur=25

GCPL’s initiative to home deliver essential supplies will be listed under Zomato’s new app feature ‘Zomato Market’

exchange4media Staff Apr 9, 2020 3:06 PM