Guest Column: Shuvadip Banerjee, Chief Digital Marketing Officer of ITC Ltd, highlights the importance of brands grounding themselves in the culture, traditions, behaviours of the people they serve

Shuvadip Banerjee Dec 4, 2025 8:54 AM

At the e4m India Brand Conclave, Banerjee, Chief Digital Marketing Officer, ITC Ltd., spoke on the topic ‘Transition of brand building – then and now’

exchange4media Staff Mar 1, 2023 7:03 PM

Malik, Divisional Chief Executive - Foods, ITC and the Jury Chair for The Maddies 2021, also noted that the measurability of mobile medium makes it an ideal advertising platform

exchange4media Staff Nov 29, 2021 9:05 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 16, 2021 9:22 AM

The TVC is playful and weaves in the elements of joy, positivity and mood upliftment

exchange4media Staff Dec 28, 2020 4:20 PM

The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and Assamese

exchange4media Staff Dec 7, 2020 11:57 AM

The initiative was flagged off on India’s 74th Independence Day

exchange4media Staff Aug 21, 2020 3:46 PM

ITC Ltd has expressed gratitude towards all employees and associates who are battling all odds to manage the task of ensuring sourcing, manufacturing & distribution of ITC’s essential commodities

exchange4media Staff Apr 4, 2020 10:00 PM

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

The TVC is on air across multiple media touch points including TV, OTT and other digital platforms

exchange4media Staff Feb 8, 2020 9:33 AM