The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

exchange4media Staff Apr 18, 2022 8:46 AM

As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM

The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches

exchange4media Staff Mar 10, 2022 4:03 PM

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

exchange4media Staff May 3, 2021 8:39 AM

The campaign shines the spotlight on its new economical range of nacho chips

exchange4media Staff May 1, 2021 8:25 AM

‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories

Raushni Bhagia Mar 9, 2021 8:47 AM

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff May 24, 2018 10:04 AM

Jio alleged that the disclaimer added by Airtel in its IPL advertisement on the instruction of the court was insufficient

exchange4media Staff Apr 25, 2018 4:12 PM

Recap brings you a round up of the important stories that made headlines this week.

exchange4media Staff Apr 14, 2018 9:21 AM

According to media experts, advertisers’ interest is natural since there is no other property which gives steady ratings over a six week period; and keeping in mind the steeply competitive categories, companies would surely want to be visible on such a platform.

exchange4media Staff Feb 15, 2018 1:08 PM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Jan 20, 2018 9:43 AM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Jan 20, 2018 9:42 AM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Jan 20, 2018 7:58 AM

Ad rates for IPL 6 have surged in spite of steady TRPs as marketers bet on the reach factor. Critics, however, argue that spends may not be justified

Abhinav Trivedi May 17, 2013 8:23 PM