John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity

Simran Sabherwal Jun 24, 2026 9:10 AM

As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads

Aryendra Khan Jun 9, 2026 8:35 AM

The Red Lab study says that contrary to concerns that AI ads might generate low-intent or curiosity-driven clicks, the research found that quality of engagement remained strong

e4m Desk Feb 12, 2026 10:37 AM