hitesh-malhotra

Our panel of experts discussed how adopting individualisation is the marketing mantra to follow

exchange4media Staff 08-March-2019

20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff 10-December-2018

Nykaa is one of India’s leading e-commerce companies, offering beauty and wellness products, and has offline presence too

exchange4media Staff 29-October-2018

Here is how partnering with Criteo and a robust digital content strategy changed Nykaa.com’s game in India

exchange4media Staff 15-February-2018

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha 19-January-2018