e4m MarTech Zone: Experts to discuss ways to stay digitally connected during COVID crisis
Marketing leaders will share inputs on how digital marketing can evolve from impersonal activities to genuine human experiences in the times of the pandemic
During the course of the global pandemic COVID-19, people have found innovative and creative ways to stay connected in a digital world. While we will eventually be able to leave our homes after the COVID-19 cases abate, expectations for our digital lives have been transformed forever.
In e4m’s MarTech Zone Webinar a panel discussion on the topic ‘MarTech for a New World’ will be held with prominent marketing leaders like Kerry Lau, Head of Marketing, Asia Pacific & Japan, Acoustic, Sharat Dhall, Chief Operating Officer, PolicyBazaar.com, Hitesh Malhotra, Chief Marketing Officer, Nykaa.com, Ashvin Vellody, Partner, Deloitte Digital and Prabhakar Tiwari, CMO, Angel Broking Ltd.
The virtual session will examine how digital marketing needs to evolve from impersonal activities to genuine human experiences, tapping into topics like shifting towards experiential marketing, creating multi-touch content experiences, personalizing outbound content, and rethinking the digital buyer’s journey.
To be a part of the webinar, register with ZOOM or view the panel session live on Facebook or Twitter.
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