The Ogilvy-crafted digital film turned a simple gifting anxiety into a warm, universal statement on sweetness and inclusion

Aryendra Khan Mar 21, 2026 10:02 AM

How a Holi film about childhood friendship became one of the most discussed ads in recent Indian advertising history

Aryendra Khan Mar 3, 2026 8:04 AM

How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget

Aryendra Khan Feb 14, 2026 8:42 AM

On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name

Aryendra Khan Jan 31, 2026 7:55 AM

From elevator moments to anniversary blunders, how Imperial Blue’s ‘Men Will Be Men’ became Indian advertising's most enduring campaign over 25 years

Aryendra Khan Jan 26, 2026 10:00 AM

As India celebrates its 77th Republic Day, we revisit a public service announcement that remains as powerful today as it was 23 years ago

Aryendra Khan Jan 26, 2026 8:27 AM

The museum, the sculpture, the favourite blue colour: Deconstructing Cadbury's most memorable campaign

Aryendra Khan Jan 17, 2026 9:22 AM

From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase

Aryendra Khan Jan 7, 2026 9:08 AM

A Piyush Pandey masterclass in humour, heart, and adhesive storytelling

Soumya Gawri Nov 6, 2025 8:22 AM

The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’

Soumya Gawri Oct 17, 2025 8:28 AM

The add, instead of casting Raavan as the villain to be vanquished, flipped the script, exploring what happens when evil itself chooses to turn good

Soumya Gawri Oct 2, 2025 9:00 AM

Revisiting the 2011 Ogilvy masterpiece that redefined situational comedy in Indian advertising and cemented ‘Zubaan Pe Rakhe Lagaam’ in pop culture forever

Aryendra Khan Sep 26, 2025 8:13 AM

Fair & Lovely stands out not only for its scale and recall but also for the wider conversations it brought into the public sphere

Soumya Gawri Sep 19, 2025 9:44 AM

A sneak peek at how Cadbury's 1994 cricket commercial turned uninhibited celebration into a cultural phenomenon, and why its 2021 remake hit another century

Aryendra Khan Sep 12, 2025 9:27 AM

From today, we start a new series - Hall of Ads - where we celebrate advertising gems that went on to become an unforgettable cultural moment, sometimes for brilliance, sometimes for blunders

Soumya Gawri Sep 5, 2025 12:33 PM