Under this new mandate, Curativity will spearhead the brand’s creative strategy

e4m Staff Apr 28, 2026 10:55 AM

The account is currently handled by Dentsu, which is also part of the pitch

Neeta Nair Apr 24, 2026 10:15 AM

The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from theatrical release to music launch, teasers, and a grand premiere

e4m Staff Sep 30, 2024 4:19 PM

The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'

e4m Staff Oct 31, 2023 4:59 PM

Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand

exchange4media Staff Oct 6, 2022 11:42 AM

The first set of joyrides comprise Rakul Preet Singh, Ali Fazal, Kenny Sebastian and Yashraj Mukhate

exchange4media Staff Sep 20, 2021 12:26 PM