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As audiences grow wary of overt ads, PR gifting offers a subtle workaround. Seemingly spontaneous social posts are often the result of precise timing, cultural fit, and strategic seeding
Shalinee Mishra Feb 10, 2026 9:11 AM
As per industry estimates, V-Day brand spends are about Rs 60–Rs 75 crore this year, with big influencers setting the mood at the top of the funnel, and micro, nano creators driving everyday stories
Shalinee Mishra Feb 9, 2026 9:11 AM
Entrepreneur and podcast specialist Rashi Khanna has announced the launch of 'Gift A Podcast', an innovative campaign designed to empower small businesses
e4m Staff Sep 22, 2025 11:57 AM
The grand finale of Grehlakshmi Mrs. India 2025 will be held on August 24, 2025
e4m Staff Aug 12, 2025 5:01 PM
For its Mother’s Day campaign, the brand has created a lullaby for mothers along with Tonic Worldwide
e4m Staff May 16, 2025 12:27 PM
2024 Festival of Gifts holds special significance, as it coincides with Hindustan Times' centenary as the Voice of the Nation
NATIVE CONTENT Nov 18, 2024 3:13 PM
Guest Column: Manisha Kapoor, CEO & Secretary General of ASCI, writes why one needs to take a step back and reflect on the waste and anxiety that have come to define Diwali gifting
Manisha Kapoor Oct 30, 2024 9:49 AM
IGP’s new ad playfully captures the festive spirit in a pre-medieval kingdom, showcasing the value of timely gifts during Diwali
From 1st October to 31st October, the month-long extravaganza promises endless excitement, bringing together brands, readers, and consumers in an immersive experience
NATIVE CONTENT Oct 1, 2024 12:08 PM
Prior to this role, Mukherjee served as Head of Business Development at Ikonz Studios
e4m Staff Jun 28, 2024 6:54 PM
The campaign centers around the joy of gifting during the festival of lights
e4m Staff Oct 30, 2023 4:08 PM
The newspaper is calling this festive period Thank God it's Festival (TGIF)
exchange4media Staff Jul 28, 2022 4:51 PM
The new identity has been created to reflect the evolution of the brand, the company said
exchange4media Staff May 12, 2022 3:50 PM
Kothari has previously worked with companies like BIG Magic, Viniyard Films, Shashi Sumeet Productions, and Endemol, among others
exchange4media Staff Nov 10, 2021 4:55 PM
The company has announced assured gifts on the purchase of home lockers
exchange4media Staff Oct 5, 2021 11:31 AM
The digital films are aimed to help men make the perfect choice when gifting their partners
exchange4media Staff Sep 21, 2021 5:07 PM
The #loveyourlingo campaign invites netizens to express and share their love for their mother tongue that connect them with their roots
exchange4media Staff Feb 12, 2020 6:56 PM