fino
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.
e4m Staff Jul 23, 2026 10:41 AM
Naik has held leadership positions across organizations, including UPL, Supreme Industries and Shalimar Paints
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
The agency bagged 10 metals including 3 golds, 5 silvers, and 2 bronze metals across multiple categories
The brand bagged a total of 14 metals including 4 golds, 7 silvers and 3 bronze metals across categories
The brand won 4 golds, 2 silvers and 1 bronze metals across categories
The agency won a total of 7 metals including 2 golds, 3 silvers and 2 bronze metals across categories
Among the other winners are HSBC India, NPCI, Mindshare, EssenceMediacom and YAAP
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
At Bacardi India, Ayaesha Gooptu was Head of Domestic Spirits & Ready-to-Drink divisions
e4m Staff Apr 29, 2025 11:29 AM
The campaign taps into the heartwarming idea of how, in the past, a new TV in the neighbourhood would bring people together
e4m Staff Jan 28, 2025 2:28 PM
By portraying a female plumber as a modern embodiment of Goddess Laxmi, the film challenges stereotypes and celebrates the countless ways prosperity enters our lives
e4m Staff Oct 28, 2024 2:27 PM
According to sources, the company is looking for a creative partner to complement their existing agency, Schbang
Tasmayee Laha Roy Jul 9, 2024 8:14 AM
Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd, shares insights behind the ‘No Stress, Finolex’ campaign, marketing strategy, plans and more
Ritika Raj Jul 4, 2024 12:01 PM
One of the hoardings features a live fan symbolically giving air to actor Kiara Advani
e4m Staff Apr 19, 2024 12:42 PM
The campaign has been executed in collaboration with Schbang Motion Pictures
e4m Staff Sep 21, 2023 12:16 PM
The ad has been conceptualised and created by Schbang Motion Pictures
exchange4media Staff Jul 16, 2023 10:00 AM
The newly launched FinoPay digital savings account is expected to get more traction through this engagement
exchange4media Staff Mar 30, 2023 3:04 PM