festive-marketing-trends

Why Indian brands are embracing the ‘Western’ thrill of Halloween

Halloween marketing campaigns by Indian brands like Zomato and Starbucks?blur=25

The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun

e4m Staff Oct 31, 2025 2:36 PM

AI-powered shopping recommendations surge 79% in festive season: Report

inmobi glance?blur=25

Festive Marketing Trends Report 2025 launched by InMobi, Glance highlights 64% consumers prefer shopping fully online and 83% research online first

e4m Staff Aug 25, 2025 3:07 PM