Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels
To serve the content and lifestyle needs of the Tamil readers, Femina has launched its Tamil edition on March 24, 2011. With an initial print run of 75,000 copies, the magazine is priced at Rs 30. The monthly, which is edited by Tanya Chaitanya, the Editor of Femina (English and Hindi), will carry 150+ pages in every edition.