femina
Femina

The campaign features leading women, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw among others and chronicles 60 such instances when Indian women are invincible

exchange4media Staff Oct 21, 2019 3:58 PM

Snap Chat

Getting Chatty with Katty, Famously Filmfare, and All about Makeup are already hit among audiences and are expected to garner more eyeballs as Snapchatters engage with the content

exchange4media Staff Aug 22, 2019 11:26 AM

Worldwide Media

Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans

Noel Dsouza Apr 9, 2019 8:55 AM

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

exchange4media Staff Oct 13, 2017 8:41 AM

Transforming legacy brands into digital-first is like changing the wheels of a moving car: Deepak Lamba, Worldwide Media

Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels

Ruhail Amin May 22, 2017 8:19 AM

Femina rolls out the 'My Body, My Rules' July issue with brand's new tagline 'Be Unstoppable'

With Huma Qureshi on the cover, the issue salutes women who've chosen to go beyond conventions. The campaign will see maximum engagement on the digital platform

exchange4media Staff Jul 10, 2014 7:52 AM

Guest Column: Portrayal of women in Indian advtg - changing & changing for the better - KV Sridhar

The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter can make them jiyo sar utha ke, women in Indian advtg have come a long way

KV Sridhar Mar 20, 2014 10:11 AM

Publications need to maintain their exclusivity, say experts

According to experts, the biggest challenge and key to good content is doing different & exclusive content. Churning out content is the need of the hour, but not at the cost of quality

Kanika Mehrotra Feb 27, 2014 7:55 AM

Femina launches first ever crowd-sourced issue

The issue, titled ‘Made by You’, will be written completely by contributors from across the country

exchange4media Staff Jan 22, 2013 9:07 PM

IRS 2011 Q2: Q-o-Q growth restored for India Today, Outlook, The Week

India Today, Outlook and The Week have reported positive growth as compared to last quarter. Readers Digest, Femina and Business Today have also been able to attract readers as per the IRS 2011 Q1 results, as compared to the previous quarter.

Nitin Pandey Oct 3, 2011 10:04 AM

Femina launches its Tamil edition; priced at Rs 30

To serve the content and lifestyle needs of the Tamil readers, Femina has launched its Tamil edition on March 24, 2011. With an initial print run of 75,000 copies, the magazine is priced at Rs 30. The monthly, which is edited by Tanya Chaitanya, the Editor of Femina (English and Hindi), will carry 150+ pages in every edition.

exchange4media Staff Mar 24, 2011 11:42 AM