Kumar, Fabindia’s Chief Brand & Marketing Officer, talks about the brand forming an association with Star Sports as the official styling partner

Dolly Mahayan 28-March-2019

The appointment will see 80-dB Mavericks roll-out integrated communications solutions for Fabindia, to drive greater engagement with consumers across India

exchange4media Staff 08-February-2019

The Experience Center in Lajpat Nagar is the third by Fabindia in the Delhi NCR region

exchange4media Staff 22-January-2019

Guest Column: Karan Kumar, Chief Brand & Marketing Officer, Fabindia tells us how to thrive in an age where lines between present and future have already blurred

Karan Kumar 10-January-2019

Sandip Tarkas, Director Songdew, talks about the platform’s latest B2B service that offers curated playlists to help brands enhance customer engagement & in-store experience 

Beryl Menezes 28-December-2018

Karan Kumar says Fabindia tries to engage with customers only intermittently

Dolly Mahayan 16-August-2018

Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia's communication of being an authentic Indian brand with contemporary products inspired by the rich local craft and artisanal traditions.

exchange4media Staff 02-May-2018

Women’s viewership of news channels is around 44 per cent during a huge news event like elections or demonetisation, says BARC data

Venkata Susmita Biswas 13-March-2018

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Venkata Susmita Biswas 13-November-2017

India’s largest theatre tour that will travel 7 cities with 12 shows across 15 days

exchange4media Staff 01-November-2017

Karan Kumar, CMO, FabIndia, also loves to cook and his kitchen experiments are mostly a hit

Venkata Susmita Biswas 21-October-2017